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By adaptive - May 2nd, 2016
The venerable New York Times remains one of the most read U.S. newspapers in print and online, but it is adapting to include mobile first strategies. David Perpich, senior VP, Product, for The New York Times works with multiple departments including the newsroom, marketing, design, and of course, tech to help chart that course to reaching more readers on mobile devices.
On the sidelines of the Open Mobile Summit, Perpich told Robert Gray that he is charged with building “experiences worth paying for” and he also discussed the media organization’s mobile growth, contextual marketing, and how virtual reality may be a game changer for storytelling and immersive ads.