By Jack Edgar - March 9th, 2015
A new way of thinking is required
Social media has overturned the traditional business-customer relationship. As customers gain more power, their expectations will keep rising and their tolerance will continue to decrease.
It is unsurprising therefore that 65% of CMOs are looking to get rid of broad target audiences and deal with customers’ as individuals.
Unfortunately, evolving your organizational structures to better serve your consumer, and achieve seamless and personalized customer connections, isn’t an easy task.
For this reason, we are bringing together senior corporate leaders to share their invaluable and “skin-in-the-game” insight. Visit here for more information.
In the 45-minute live webinar (Tuesday 17th March) you will discover how to make the customer the focal point of your social strategy, and insight on the following core issues:
- The Future of Social Business is Co-Created: let your customers help guide your business – use social to plug into customer behaviors to listen, analyze, innovate and respond.
- A Seamless Social Experience: Moving to a customer-centric approach can blur the traditional lines of responsibility. Evolve your organizational structures to avoid internal tension and get everyone singing from the same hymn sheet.
- Personalization at Scale: Connect with your customers in a relevant, meaningful and timely manner. From reach, to resolution, ensure that you are meeting your customers where they are, on the only channel they own.
- Achieve a 360 Degree Customer Understanding: Companies have more data and tools than ever - hear how to surface actionable insights and generate a cross platform identity for informed and unique customer interaction
(FYI – if you can’t make the live debate, register anyway and they’ll send you the recordings for free!) Reserve your place here
This is a great opportunity to get invaluable insight, and to ask your most pressing questions, so be sure not to miss out.