By nickjohnson - April 7th, 2013

Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights?

  1. Digital is changing business (duh): NPR created the new position of CMO to deal with rapidly shifting expectations and behaviours from key customers
  2. Digital tracking allows a brand with a loyal tribe to know exactly HOW loyal they are: Your ability to measure is considerably enhanced, and one can get far more accurarte soundings on loyalty and brand value when looking at digital engagement
  3. Key focuses for NPR’s CMO (and you)?
    1. Drive brand awareness
    2. Drive engagement
    3. Measure engagement and learn from it

It’s an illuminating piece, and you can read it here.

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