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By adaptive - April 1st, 2013
Simon Nicholson, Social Media Manager at Honda Motor Europe shares how to map your social structure for 2013.
Simon Nicholson is the Social Media manager for Honda Europe, where he is responsible for social media strategy and structure in the region. Simon began his digital/social career at Microsoft Europe based in Brussels working in online communications. He then moved on to join SDL where he was responsible for social media, which in time developed into a broader digital marketing role in the company. Now at Honda Motor Europe in his current role, it is his ambition to continue to develop and innovate Honda's social media activities in the region.
Useful Social Media: How did your organisation approach the mapping of your enterprise to identify where social media should reside in the corporate structure?
Useful Social Media: What is your advice to organisations that are beginning to map their own corporate structure with the view to embedding social media activity within their enterprise?
Useful Social Media: Clearly it is important to create a unified face from multiple departments when using social media. How has your company developed its organisational plan to ensure that each department’s social media activity is coordinated?
Useful Social Media: Can you outline a recent social media campaign and explain how this was coordinated across your business?
Useful Social Media: Has your company developed a comprehensive social media policy that all departments contributed to and now follow during each new campaign? What are its main components?
Useful Social Media: Are there any specific tools you employ that help your business manage its social media activity across multiple departments?
Useful Social Media : How do you see the management and development of social media in your company evolving over the next few years?
June 2014, New York
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