By Nick Johnson - May 5th, 2011
Too many social media job titles make practitioners sound like children. Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based j...
Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based job titles.
I’m sure you will have come across them. Here’s a short selection I’ve encountered recently:
- Web Ninja
- Social Media Maven
- Social Media Guru
- Web Features Ninja
I didn’t even make that last one up. Whilst these titles are relatively funny and (hopefully) quite entertaining, they also bring up a serious point. Increasingly, the role of the social media manager is to embed social media best practice across a business. Social media managers need to build bridges with colleagues across the company - in other departments, and in the boardroom.
At a time when social media engagement is still very much attempting to justify itself in corporations across the world, how clever is it to ‘be creative’ with your title?
Infantile examples like the above will surely lead to more than a few upturned noses from senior execs, and avoidance tactics from the very colleagues that social media managers are supposed to be engaging?