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By adaptive - February 5th, 2013
An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games
[Q] Can you outline espnW’s use of social media?
[Q] The unique aspect of live events and social media is something that espnW is utilising. How has this usage evolved?
[Q] Are metrics important for your company?
[Q] Can you outline the espnW Cold List that you have been developing?
June 2014, New York
Become a social business: For superior marketing response, sharper corporate decision-making, enhanced innovation and a happier, more loyal customerBrochure Programme