By Nick Johnson - May 24th, 2011
Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...
Another roundup of the big social media stories this week, starting with
The Tweet Race was an innovative way to get engagement around new Mercedes Benz models. A race was started between several famous ‘coaches’ in Mercedes cars. The cars were powered by postive tweets and Facebook comments. The more tweets, the better the car’s performance. If you missed it first time around, check out the videos here.
From the figures Digital Buzz have acquired, it looks like it was a storming success!
A fantastically useful infographic has just been released which goes into detail on the cost of social media. Rammed with useful stats and insight, it really is worth a look. Did you know that 85% of marketing executives feel that customer engagement is the main benefit of a social media strategy? Or that less than half feel it’s useful for brand building?
BTW, if you want more stats around social media - including team size, budgetary growth and expected future plans, check out our State of Corporate Social Media 2011 briefing.
Rather bizarrely called “Toyota Friend”, the network will primarily be private, but can be ‘expanded’ through to Facebook and Twitter to increase impact.
It’s a surprising move when other ‘exclusive’ networks have floundered - why Toyota have decided to step away from the huge power of Facebook and Twitter recognition is beyond me. But considering they’re investing $5.4m in the project, one would assume they have this well planned out.
However, he did so after thousands of people on Twitter identified the footballer on their own accounts. Plenty of people - including the Prime Minister - now concede the law must change in the wake of social media’s rise.
An opinion piece from our very own Will Taylor on the discrepancy in quality and frequency of b2b social media campaigns compared to b2c versions.
That’s all for this week everyone. Please do let us know what you think of the above in the comments section - and if you’ve got any feedback just let us know.