By Nick Johnson - February 4th, 2013
In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy: http://usefulsocialmedia.com/StateofCSM/
Current focuses for social media deployment
The differences between b2b and b2c businesses
Social as an early warning system
- The realisation that corporations no longer have the power to dictate their own brand messaging: The company is now only one voice in the conversation, and the role of the communications department is only ever to influence, not dominate, discussion.
- A spate of high-profile social media ‘screw ups’ in 2012 - from Kenneth Cole and the Egyptian riots; to Nestle, Sinar Mas and Greenpeace; to Ragu Pasta Sauce alienating ‘daddy bloggers’ - problems snarling up on social media have led to real embarrassment, brand damage, and in some cases, share prices dropping.
Get a clearer picture of your customer
- Customer Service
- Increased Customer Insight (and yet only 16% of companies have a social CRM system)
- Reputation Preservation and Crisis Communications
Find out more
You can download a complete copy of the State of Corporate Social Media 2013 here. The briefing is in the midst of being designed right now, but should be available in Mid-February. Sign up now and we'll send you a copy - with 7 chapters and 30+ pages of statistics, trends, benchmarks and analysis, as soon as it's ready.
February 2013, Online
Featuring the CMO of Sears; Vice-President of Social at Wells Fargo and Senior Director of Digital at Thomson ReutersBrochure Programme