By Nick Johnson - June 18th, 2010
Hi everyone,I've just returned our inaugural Corporate Social Media Summit in the USA after an absolutely great couple of days. There was a fantastic community of social media practitioners in a...
I've just returned our inaugural Corporate Social Media Summit in the USA after an absolutely great couple of days. There was a fantastic community of social media practitioners in attendance and our speakers did a brilliant job of sharing insight, provoking debate and giving practical advice. There's a (far) longer post on the way (with a lot of thankyous), but in the meantime, I wanted to share some links to other content people have kindly put up about the Summit.
First, a word cloud. This was generated from all the tweets about the conference tagged with #csm10 - our hashtag for the event. I've removed some obvious words, and the Twitter handles for some of our more frequent twitters (ServedFresh, GenuineJack, xmyaimistrue, Shashi, DBradfield in particular - thanks guys!), and some common words (for example 'social' and 'media'). Good to see 'great', 'like' and 'love' so prevalent! Perhaps more usefully, interesting to see 'content', 'employees', 'brand', 'conversation', 'measuring' and 'location' making such a big splash..
Second, a couple of blog posts - both recaps of the conference. Shashi Bellamkonda, our hugely popular speaker from Network Solutions, posted a recap on Examiner.com, and Rohit Bhargava, the highly respected blogger and Ogilvy VP wrote up a longer post summarising key learnings from the two days. Rohit was a great moderator over both days, and his help pre-conference played a big role in making the event the success it was.
Third, some video. I'm indebted to Charlie and Chris at ServedFresh Media - who kindly conducted some great video interviews with key speakers from the event. You can visit their YouTube channel here. There are 5 - 10 minute interviews on there with Kelly Feller from Intel, Sameer Vasta from the World Bank, Connie Burke from GM, and about 10 others (though that includes me I'm afraid).
Shashi resurfaces here, in his guise as live-event photographer. He took a series of photos over the course of the conferece - you can spot yourself, or just get a feel for the event, over at his Flickr stream here.
One of our most popular speakers, Esteban Contreras of Samsung (who gave a fantastic case study on how his company use Twitter, packed with advice and tips), recorded his entire speech. He has already posted the video online, accompanied by the slides he used on the day. You can see the whole thing on his blog SocialNerdia.com here. BTW, if you attended and you're wondering about the rest of the slides - I'm on it. I'm getting them uploaded to a new site now and I'll be emailing you with a link to them shortly.
Finally, Twitter. There was a veritable explosion of Tweets across the two days (and if you want to learn more about the PETA incident then it's a good place to start), full of useful comment, and with links to opinion, media and other interesting titbits. The hashtag we used was #csm10. Hurry, Twitter don't tend to keep tweets for long!
Anyway, there is more on the way, I promise. I'll be back shortly with my own summary and key takeaways from the event, along with the final installment of my series of posts on the effectiveness of social media vs traditional marketing when promoting the conference.