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By adaptive - March 6th, 2013
With the rise of YouTube and more recently Pinterest, why has social media gone visual?
Once upon a time a couple of blokes – and it probably was the male of the species – started leaving messages for each other on an electronic bulletin board. They would have had no idea of the significance of what they were doing; this boys’ toys activity would eventually evolve into social media as we know it today. The ultimate expression of this would probably be Facebook, but there are another strata of network emerging. A sub-group of the mainstream social media is the visual social network. The ability to share images as well as words is becoming increasingly powerful to many corporations.
Understanding the need for something visual and knowing how it can be done is different, however. Smith: “It needs a new way of thinking, it sometimes needs new equipment (although smartphone cameras are great for both video and still images) and it also needs a bit more time. Finally, however, it can be harder for marketing departments to own visual media in the same way - a viral photo is even harder to attribute than a viral tweet.
June 2014, New York
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