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By adaptive - March 27th, 2013
Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?
A potential issue with the amount of visual social media around is that not every product or service lends itself to being looked at. To an extent it was ever thus: as long ago as the 1970s people were forced to ask themselves why a TV manufacturer took out TV advertising when people would by definition, not be able to see the better picture on the new set.
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