By Conference Recording - June 15th, 2015

Without accurate data analysis, spotting opportunities with regards to content, loyalty, customer acquisition or media-buying will be difficult

In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward.

Learn how to:

  • Data-driven decision making: Granular analysis of your data can surface valuable insights and build a richer understanding of your customers. Unearth this information to positively influence future business decisions

  • “Strike while the iron is hot” with real-time and predictive analytics: Estimate future market share, shape future strategy, and even heighten the effectiveness of a current campaign with data forecasting and real-time analysis

  • De-silo your data: Social intelligence has a huge value to customer service, operations, sales and product development. Collate and communicate this insight across the business and get buy-in from other departments

Hear from:

  • Condé Nast, Associate Director of Marketing, Sofia Sheth 

  • Century 21, Global Director, Social Media, Matt Gentile 

  • Kraft Foods, Associate Director of Data Strategy and Activation, Jola Oliver

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