By Conference Recording - June 15th, 2015

According to McKinsey, word of mouth marketing is a primary factor for up to fifty percent of purchasing decisions

  • Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to fully harness this power.

  • Feed your content-marketing with Consumer and Employee generated content: Replace corporate messaging with humanized and personalized posts that resonate with your employees and their networks

  • Turn your employees into brand champions: Empower your employees to spread your company’s success farther and faster, enhancing your authenticity and digital presence in the process

Hear from:

  • Whole Foods, Director of Social Media and Digital Marketing, Natanya Anderson

  • Reebok, Global Social Media, Blair Hammond SocialChorus, CEO, Greg Shove

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