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By Nick Johnson - July 21st, 2010
Hi everyone,Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three - there are fiftee...
Today I thought I'd share some of the video interviews that Served Fresh Media conducted for me on site at the US Corporate Social Media Summit. I've picked three - there are fifteen in all and I plan to get them all on here shortly.
I've chosen to kick off with a couple of interviews on 'employee engagement' - how a company can manage employee activity on social media without losing your best 'accidental salespeople'.
The first interview is with Kelly R Feller, who is the senior social media strategist for Intel (and a thoroughly nice person). Kelly gave one of the most popular presentations of the first day, and her interview covers:
- the unique challenges that corporates are facing when it comes to social media
- the need for a community of social media practitioners within companies to share knowledge amongst themselves
- how big corporates can engage their employees and offer them the 'rules of engagement' on social media (with a rather scary warning about the SEC)
The second video is with Rohit Bhargava, who authored the fantastic 'Personality Not Included' and played a big part in letting people know about the event through his blog - the Influential Marketing Blog.
- the distinct challenges facing global companies as opposed to smaller, local entities
- how if you silence your employees you lose your best 'accidential salespeople'
- the key challenge from the employee perspective when they engage with social media
- how corporate social media will change over the next year
The third video's a little different - it's an interview with me. I cover the aims of the Corporate Social Media Summit, the plan for the next few years, and how we have used social media in our own marketing to get the message out there.