Protecting your brand and mitigating risk to your social media marketing ROI is not only vital, but requires a combination of people, processes, and technology
Hear the experiences of NBC and Nextgate at the 2014 Sochi Olympics, as they heightened protection whilst driving engagement.
Manage enterprise risk: Protecting your social media channels is a team effort. Learn how to map your social media roles and responsibilities for effective risk management.
Mitigate fraud and abuse: The average enterprise has more than 300 social media accounts - automate continual auditing of your brand’s social infrastructure to maximize safety.
Create a safe environment for fans and followers to engage: Social spam increased 660% in 2013. Ensure you are equipped to top spam and account hacks, as well as mitigating risk to social marketing ROI through enforcing workflow, application and content-use policy.
Devin Redmond , Co-Founder & CEO , NEXGATE
Lou Dubois , Social Media Editor , NBC News
Session Moderator: Evan Shumeyko