By Conference Recording - June 17th, 2014

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Protecting your brand and mitigating risk to your social media marketing ROI is not only vital, but requires a combination of people, processes, and technology

Hear the experiences of NBC and Nextgate at the 2014 Sochi Olympics, as they heightened protection whilst driving engagement.

Manage enterprise risk: Protecting your social media channels is a team effort. Learn how to map your social media roles and responsibilities for effective risk management.

Mitigate fraud and abuse: The average enterprise has more than 300 social media accounts - automate continual auditing of your brand’s social infrastructure to maximize safety.

Create a safe environment for fans and followers to engage: Social spam increased 660% in 2013. Ensure you are equipped to top spam and account hacks, as well as mitigating risk to social marketing ROI through enforcing workflow, application and content-use policy.

Speakers include:

  • Devin Redmond , Co-Founder & CEO , NEXGATE

  • Lou Dubois , Social Media Editor , NBC News

Session Moderator: Evan Shumeyko

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