By Mark Kersteen - May 9th, 2014

I thought that, for this week, I’d give you a peek behind my desk. It’s a nice desk. I think it’s made of pine.

I have an interesting job. As a reader of our site, my job might not be clear. From your point of view, I post the occasional article. But what else do I do?

I talk to people like you. Constantly. I might have even talked to you. I ask marketers and communicators what they think is going to be the future of marketing and communications. I bet that, no matter how social you are as a professional, you haven’t spent as much time talking with people from this industry as I have. Unless we have the same job, that is. This gives me a unique perspective.

What have I learned? Well, there’s one piece of advice I can give everyone across the board:

Don’t sweat it.


Note: This is not my desk. Note: This is not my desk.

Nearly everyone I have spoken to is worried. Are we targeting the right consumers? Is our marketing going to scare them off? How can we use content to stand out? Is our message unified enough across our channels? Do we have the right staff? Are we using mobile enough? Could our brand be stronger? What’s next? What are we missing?

I really wish I had the answers to those questions. Honestly, I think they’re different for everyone. The only way I can reassure you is by saying: everyone has those questions.

Not that you shouldn’t worry. Marketing is in a state of flux. It’s a brave, new, scary world out there. But just so you know, everyone else feels the same. If only you could all talk to one another, I think you’d be surprised at how similar your concerns are. I think, together, you’d be able to come up with some great answers to your questions. For now, that’s where I come in.

By talking with all of you, we can come up with the answers together.

However, if you haven’t asked yourselves any of those questions, then maybe it’s time to start getting worried...

If you're interested in helping out your fellow marketers and communicators, check out our collaboration and summits pages.

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