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By adaptive - April 3rd, 2013
In this practitioner interview, we talk with Ford's "Global Digital and Multimedia Communications Manager", Scott Monty. We cover education, embedding, tools, management and more.
[USM] How did your organisation approach the mapping of your enterprise to identify where social media should reside in the corporate structure?
[USM] What is your advice to organisations that are beginning to map their own corporate structure with the view to embedding social media activity within their enterprise?
[USM] Has your organisation created a new department for social media? If so, who does this department report to? And can you outline how this department is structured?
[USM] Clearly it is important to create a unified face from multiple departments when using social media. How has your company developed its organisational plan to ensure that each department’s social media activity is coordinated?
[USM] Has your company developed a comprehensive social media policy that all departments contributed to and now follow during each new campaign? What are its main components?
[USM] Are there any specific tools you employ that help your business manage its social media activity across multiple departments?
[USM] How do you see the management and development of social media in your company evolving over the next few years?
June 2014, New York
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