By adaptive - February 27th, 2013
For many organisations how they place the management of social media within their business’ hierarchy to gain the most benefit is a critical decision to get right.
[Q] How does IBM map its organisation to create an integrated approach to social media activity?
[Q] Does IBM integrate social media into HR (training and social media usage policy creation) to create a unified face from multiple departments so they all speak with one brand voice and strive towards the same business goals?
[Q] How does IBM connect its business together, and how do policies support brand consistency?
- Supporting personal agendas
June 2014, New York
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