By adaptive - November 26th, 2014
With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards
Moving into the dark
- 91% of UK consumers regularly use Dark Social channels alongside social channels when sharing information online (93% globally).
- 26% only share in the dark, meaning brands with no Dark Social strategy in place know nothing about a quarter of UK consumers online – this rises to almost a third globally (32%).
- The topics discussed most often via Dark Social channels are typically more one-to-one in nature such as Property (89%), Careers (87%) and Personal Finance (83%).
- Conversely, the topics most discussed via social channels are more one-to-many such as Pets (81%), Family & Parenting (54%) and Society (43%)