By Nick Johnson - May 2nd, 2012
In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...
- How to find the right balance: Identify and use the right metrics to match your organisation's goals with your social media strategy
- How to translate innovation into revenue: Keep your focus on ROI, while promoting experimentation and innovation
- Turn data into decisions: How to use data to make solid and informed business decisions
To take a look, just connect with Facebook:
To find out more about how large companies use social media for better crisis response and reputation management, check out our flagship conference, The Corporate Social Media Summit. Featuring over 30 senior marketing and social media executives from companies like Dell, Citi, Mercedes, KLM, McDonald’s and many more, this is the learning and networking opportunity of 2012 for those working in social media for big brands. Find out more here:www.usefulsocialmedia.com/newyork