Brand Management

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

Mondelez to debate consistent brand messaging at the Incite Summit East

Nick Johnson, (Aug 21, 2015)

Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.

How Coca Cola conquered marketing over multiple new customer touchpoints

Matt Pigott, (Aug 20, 2015)

With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.

How Wheyhey's detailed customer understanding and social media savvy has transformed their fortunes

Tamsin Oxford, (Aug 17, 2015)

In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

Social Customer Service, Part 4: It's Not Just for Huge Brands

Tamsin Oxford, (Jul 26, 2015)

Commencal is putting a spin on social customer service with European flair

Achieve Seamless and Efficient Support

Conference Recording, (Jul 15, 2015)

Learn how to: Fully integrate social intro your customer service operations for seamless coordination: Break down departmental silos, and...

Social Brand Identity, Part 2: From Voice to Identity

Tamsin Oxford, (Jun 26, 2015)

In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.

Against Humanizing Your Brand

Nick Johnson, (Jun 24, 2015)

“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit

The Incite Group News Roundup

David Howell, (Jun 19, 2015)

Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon

Employee Advocacy: Harness your employees for greater innovation and engagement

Conference Recording, (Jun 15, 2015)

Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to...

Case Study Going Global with Social

Conference Recording, (Jun 15, 2015)

Hear from: BAE Systems, Vice-President, External Communications, Brian Roehrkasse BAE Systems, Head of Digital Communication, Dean...

Case Study - Cleanliness & Clarity

Conference Recording, (Jun 15, 2015)

Hear from: United Nations, Social Media Team Leader, Nancy Groves Nexgate, Vice-President & GM, Devin Redmond Thomson...

Case Study - Social Media Education

Conference Recording, (Jun 15, 2015)

Hear from: Richard Margetic, Director of Social Media at Intuit, on how to get: Get senior leadership on board: Pacify potential fears,...

Social Infrastructure: Be nimble, collaborative, and consistent

adaptive, (Jun 15, 2015)

To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away...

Impact Measurement: Refine your social performance to drive better results

Conference Recording, (Jun 15, 2015)

Hear from: Microsoft, Director Community and Social Support, Marc Schwartz Comcast, Executive Director, Digital Media Outreach &...

Make Your Brand Stand Out

Conference Recording, (Jun 15, 2015)

Learn how to: Achieve customer consistency through a “single customer view”: Synthesize cross-channel information to equip your...

Storytelling Throught Social

Conference Recording, (Jun 15, 2015)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! Hear...

Deepen and Prolong your Engagement with the 5 C's of Content Curation

Conference Recording, (Jun 15, 2015)

Hear from: Hormel Foods, Manager, Digital Communications, Grant Wright FamilyShare Network, General Manager, Saul I....