Brand Management

AT&T on how to use data to drive your social media activity

Nick Johnson, (May 2, 2012)

  In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...

Should you be looking further than ROI to assess success?

adaptive, (May 2, 2012)

[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...

What is 'Behavioural Pricing' - and does it matter to your company?

adaptive, (Mar 28, 2012)

[I]n January, The Daily Mail published a piece about behavioural pricing and social media. The article was triggered by comments by Alex Gannett, a ‘web entrepreneur’, who was quoted as saying ...

What department is your social media team a part of?

Nick Johnson, (Mar 20, 2012)

As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing whe...

Social Media: The Rules of Engagement

adaptive, (Mar 15, 2012)

[S]ocial media carries many associated risks. None more so than the fear of someone doing something ‘wrong’ - and with 73% of companies with more than three people active on social media, corpo...

Which are the most useful social media metrics for your company?

Nick Johnson, (Mar 9, 2012)

As part of the build up to the release of our State of Corporate Social Media 2012 briefing, I'm writing a series of blog posts on specific charts from the briefing. This post will focus on one...

First thoughts from Day One of #RPCC12

Nick Johnson, (Mar 6, 2012)

Hi everyone, The first day of our Crisis and Reputation conference was yesterday and day two is about to kick off. We already have an awful lot of best practice that I wanted to share with you f...

Practitioner Interview: American Family Insurance

adaptive, (Feb 29, 2012)

[T]he American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto ...

This week’s Wednesday update with f-commerce, Reckitt Benckiser's Facebook-only product launch, and gamified pizza orders

adaptive, (Feb 15, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… 15% increase in revenue with Facebook app [A]s the number of Facebook commerce apps grows, choosing the ...

Turn critics into advocates

adaptive, (Feb 15, 2012)

Everybody gets criticized on social media. It’s common sense; sometime someone’s going to offer a review that’s less than complimentary. One hairdresser I knew had a laptop in his reception...

This week’s Wednesday update with M&S on TV, video ads and Starbucks AR

adaptive, (Feb 8, 2012)

This week we give you 9 key tips to make your Twitter account more engaging, insight on Ford's efforts to deliver better customer service over social media, M&S's foray into smart TV...

Social Law: Social Media Regulation and Policy

adaptive, (Jan 19, 2012)

The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policyIn the 1990s and early part of ...

The Long Tail of Social Media

adaptive, (Jan 17, 2012)

Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t. Many businesses are finding t...

The challenge of KPIs: developing a new set for social

adaptive, (Dec 21, 2011)

Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...

This week's Tuesday Update, with BMW, f-commerce and Zynga

adaptive, (Dec 20, 2011)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...

The power of social reviews: It’s good to share

adaptive, (Dec 15, 2011)

Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...

Social media reputation monitoring

adaptive, (Dec 14, 2011)

Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...

OPINION: What is Gamification, and should you bother finding out?

Anonymous, (Dec 13, 2011)

What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...

Made by Us: How Dell leverage consumer interaction for product development

Nick Johnson, (Dec 6, 2011)

Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...

The point of Google+ pages, Samsung's gamified corporate website and Lemsip's innovative new campaign

Nick Johnson, (Nov 8, 2011)

Hi everyone, Welcome back to another dose of social media news, analysis and best practice. Straight to it: What's the point of Google+ pages? Yesterday Google announced their long sought-afte...

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