Brand Management

Social media and B2B communications

adaptive, (Aug 21, 2012)

Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...

Working with social media within regulated industries

adaptive, (Aug 15, 2012)

Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...

Social media has changed the face of customer service as we know it, for good

Anonymous, (Aug 8, 2012)

[T]he social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critic...

Measuring the Value of Social Media

adaptive, (Aug 8, 2012)

The metric of ROI is losing its weight within the social space and giving way to ROE or Return on Engagement. With the rise of social networks how does ROE apply to B2B enterprises?

B2B vs B2C: the chase is on and the gap is closing

Anonymous, (Aug 1, 2012)

[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...

This week's Wednesday update including gay Oreos, Intel's musicals and the rise of mobile commerce

adaptive, (Aug 1, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Oreo sparks major comments campaign [T]here is nothing like a bit of controversy to get the social netwo...

This week's Wednesday update including targeted Twitter ads, corporate blogging and mobile search revenues

adaptive, (Jul 25, 2012)

Hi all, Hope everyone is well? Welcome to this week's news update… Facebook safer driving campaign from Volkswagen [I]n a bid to cut the number of road accidents caused by drivers using m...

There’s an app for that

adaptive, (Jul 18, 2012)

[S]ocial media apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment and how, exactly, the...

Understanding Big Data

adaptive, (Jul 18, 2012)

Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...

This week's Wednesday update including GM's return to Facebook, Grandma marketing and brands at Wimbledon

adaptive, (Jul 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is the Facebook honeymoon over? [F]or many brand owners the move to the Facebook Timeline page layout ha...

This week's Wednesday update including banned Twitter campaigns, GM make friends with Facebook and social ROI is not a myth!

adaptive, (Jun 27, 2012)

Hi all, Hope everyone is well? Our pick of this week's news includes... Nike Twitter campaign banned in the UK [T]he Advertising Standards Authority has made social media history by banning...

Using social media to build a business and drive commercial value

adaptive, (Jun 26, 2012)

[T]he concept of social commerce has been around for a while, but there seems little consensus on how businesses should best approach it. The challenge is not only to build a viable and active onli...

This week's Wednesday update includes social media intelligence, mobile Mini stores and animated tweets

adaptive, (Jun 20, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Burberry tweets animated GIF [T]o celebrate gaining its one-millionth follower on Twitter, Burberry sent...

Announcing the winners of the #USMAwards

Nick Johnson, (Jun 13, 2012)

The winners of the inaugural Useful Social Media Awards (sponsored by our friends at Webtrends) have just been announced at the Corporate Social Media Summit in NYC. The winning, and highly comm...

How do you integrate social into a broader marketing strategy?

adaptive, (Jun 5, 2012)

[M]any companies are jumping onto social media as an additional way of marketing their products. But many are finding there’s a world of difference between setting up a Facebook page and getting ...

[PRESS RELEASE] Value of social media activity to be discussed by Dell, Citi, Diageo, KLM and more at East Coast's leading Summit on social medi

Anonymous, (May 25, 2012)

Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy. May 25 201...

#USMAwards Shortlist Announced!

Nick Johnson, (May 18, 2012)

Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...

This week's Wednesday Update including motor giant tweet off, big data management and high street 'likes'

adaptive, (May 16, 2012)

Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...

This week's Wednesday update including Timeline eye tracking, the social use of CRM and the latest Twitter showdown

adaptive, (May 9, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...

Practitioner Interview: KLM

adaptive, (May 9, 2012)

[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...

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