Brand Management

Pfizer on influencer engagement, driving advocacy and the future of communications

nickjohnson, (Jun 25, 2013)

Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...

The CMO of Restaurant.com on personalization, social media and multi-channel marketing best practice

nickjohnson, (Jun 17, 2013)

In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...

Chief Marketing and Communications Officers gather in New York in September to discuss customer-centricity, multi-channel marketing and the future of marketing and communications departments [PRESS RELEASE]

nickjohnson, (Jun 14, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...

43% of marcomms execs have to manage 6 or more channels

nickjohnson, (Jun 3, 2013)

Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey,...

Storytelling the biggest issue for 483 Corporate Communications Executives

nickjohnson, (Jun 3, 2013)

Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...

How did MetLife become more customer-centric?

nickjohnson, (May 24, 2013)

Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...

POLL RESULTS: What might encourage you to change your Facebook strategy?

nickjohnson, (May 22, 2013)

  For more statistics and facts from your corporate peers, go to http://incitemc.com/questions/  

In-depth with Lenovo's VP of Comms Pt.II: Storytelling, the importance of reputation and speed of response

nickjohnson, (May 22, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

How to improve customer service through collaboration Part 1: Tools of the trade

adaptive, (May 22, 2013)

It’s noisy out here! How can customer service teams cut through the clatter so they can hear the right conversations to do their jobs?

In-depth with Lenovo's VP of Comms Pt.I: Internal convergence and 'glocal' communications

nickjohnson, (May 20, 2013)

Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...

Q&A with Ginna Sauerwein, Managing Director for FedEx TechConnect

adaptive, (May 14, 2013)

As Managing Director of FedEx TechConnect for the Western Region, Sauerwein oversees eight customer contact centers including reps working remotely from home and over 1,300 employees.

Unmetric Guest Blog: How Dove Achieved 2,000% Subscriber Growth on YouTube In 15 Days

Anonymous, (May 10, 2013)

‘Love thyself, for thou art beautiful’ – seems to be Dove’s new commandment of self-esteem and beauty.

Wells Fargo on big data, customer-centricity and multi-channel communications

nickjohnson, (May 5, 2013)

In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...

Wednesday Update including: why Pinterest is beating Facebook, how obsessed UK consumers are with social media and how to build a social media command centre.

Nick Johnson, (Apr 24, 2013)

In this week's review of the week's big corporate social media stories, we look at commanding your social media, Pinterest and much more!

Exclusive Q&A with Scott Gulbransen at H&R Block on embedding social, corporate structure and ROI

adaptive, (Apr 23, 2013)

In this practitioner interview, we talk with H&R Blocks Director of Social Business Strategy, Scott Gulbransen.

Big data, small impact: Refuting the assertion that big data is the Next Big Thing

nickjohnson, (Apr 18, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

New internal models for Marketing and Communications: Customer-centricity, internal and external convergence

nickjohnson, (Apr 14, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Should Marketing and Communications merge?

nickjohnson, (Apr 12, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Wednesday Update: The right platform for your content; How social is changing your organisation and NPR on a digital future

Nick Johnson, (Apr 3, 2013)

In this week's review of the week's big corporate social media stories, we look at picking the right platforms for your content, organisational changes wrought by social media's rise, and a lot more!

Ford's Scott Monty on how the car company leverages - and embeds - social media

adaptive, (Apr 3, 2013)

In this practitioner interview, we talk with Ford's "Global Digital and Multimedia Communications Manager", Scott Monty. We cover education, embedding, tools, management and more.

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