Brand Management

Peacemaker, Navigator, Student: The Marketer to 2015: Introduction

nickjohnson, (Oct 9, 2013)

“Things are being transformed quite significantly - [they] are changing and accelerating fast.” Marketing and communications are in a state of...

Sparkcentral Guest Blog: Crisis Management with Social Media

adaptive, (Oct 8, 2013)

Every business has their own definition of exactly what constitutes a crisis. So it follows that Crisis Management over social media will also have multiple – and varied – meanings to different people

Part Three: How to deliver targeted social messages by localizing, segmenting and personalizing your social media engagement strategy

adaptive, (Oct 8, 2013)

Engage your customer by speaking to them in the language that they prefer.

Practitioner Interview with Alon Waisman, Social Media Operations Manager at, on their future social strategy

adaptive, (Oct 8, 2013)

GoDaddy is the world's largest domain name provider and web hosting provider focused on helping small businesses grow larger. We hear from Alon who heads their Social Media Department.

Press release - FREE Webinar: Siemens and Barclaycard discuss embedding social media internally for continued long-term business success externally

Emmeline Rajasingam, (Oct 4, 2013)

Useful Social Media is organizing a free Webinar to take place on October 16th at 9AM BST to discuss the latest in social media best practice.

Delivering targeted messages Part 1: Localise, segment and personalise your social media engagement for more effective marketing

adaptive, (Sep 24, 2013)

For organisations to effectively engage with their consumers, segmenting and then personalising social media content is vital

Practitioner Interview: Jennifer Lashua, Intel – Instead of social media, think about social business

adaptive, (Sep 24, 2013)

This week we ask Jennifer Lashua, Social Media Strategist at Intel, the ins and outs of her role and future trends

Tactics to spot and avert corporate crises

Conference Recording, (Sep 18, 2013)

Define Your Impact On The Bottom Line

Conference Recording, (Sep 18, 2013)

Responsive Marketing: Think Fast, Act Faster

Conference Recording, (Sep 18, 2013)

The Next Step In Targeted Communications

Conference Recording, (Sep 18, 2013)

One On One With A Leading CMO: An Interview With Ray Elias

Conference Recording, (Sep 18, 2013)

Incite East 2013: Opening Remarks

Conference Recording, (Sep 18, 2013)

Practitioner Interview: Jonathan Pierce, American Airlines – Social media is a representation of your company

adaptive, (Sep 18, 2013)

American Airlines serve 250 cities in over 40 countries with, on average, more than 3,400 daily flights. American Airlines offers up to 37 daily non-stop departures from Europe to the US

Become a social business: Put data at the heart of your social strategy and reap the rewards

adaptive, (Sep 18, 2013)

More attention to the data corporations have within their businesses is the key to enhanced engagement

Social media proofing: How brands need to evolve their strategy to the next level

adaptive, (Sep 11, 2013)

Social proofing is now well established as an engagement mechanism that works

Social media crisis Part 3: Train your team for social media crisis excellence

adaptive, (Sep 11, 2013)

Real time responses within an organised framework by well-trained staff are a vital part of any social media strategy

FREE Webinar: Get closer to your customers through social media – Engage, Listen and Monitor most effectively

adaptive, (Sep 9, 2013)

Join our free Webinar on September 24th at 9AM PST and learn the very latest social media best practice!

Social Media crisis control part 2: How to manage a reputation risk scenario

adaptive, (Sep 4, 2013)

In Part 2 of our series on managing crises we outline the steps to take to ensure a reputation risk doesn't spiral out of control