Brand Management

Press Release: C-suite Executives Reveal the Future of Corporate Social Media: Customer-Centricity

adaptive, (Feb 10, 2014)

C-suite executives from some of the world’s biggest and most social brands, including L’Oreal, MetLife, Molson Coors and Dow Jones will gather in June to outline the future of corporate social media

Becoming an agile marketing department

nickjohnson, (Feb 5, 2014)

Tips from senior practitioners

How Yahoo made their marketing agile

nickjohnson, (Feb 5, 2014)

This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...

Ben Huh on virality, brand management, mobile marketing and the importance of humor

nickjohnson, (Jan 29, 2014)

Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...

Twitter Evolves – Becoming more brand friendly

adaptive, (Jan 29, 2014)

Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver

Becoming a B2B social business

adaptive, (Jan 22, 2014)

B2C corporations have been developing their social media techniques for several years. 2014 is the year B2B also leverages social media platforms.

Cammie Dunaway, Chief Marketing Officer at Kidzania on customer-centric marketing

nickjohnson, (Jan 17, 2014)

Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and...

The Digital Marketer in 2014 – Customer centricity is key

adaptive, (Jan 15, 2014)

Social media has shown all marketers that they now need to function over multiple channels in order to reach their target audiences, but how do corporations move to this multifaceted approach?

The Wednesday Update including: the million dollar tweet, the don'ts of social media and video ads on Facebook

Liam Dowd, (Dec 18, 2013)

The million dollar tweet, the don'ts of social media and video ads on Facebook

Insightpool Guest Blog: Will the Real Social Media Director Please Stand Up?

Liam Dowd, (Dec 11, 2013)

Who owns social in your company? Take a look at the variety of different ways companies describe the role of the Social Media Director.

Practitioner Interview: Nicola Green, Director of Communications & Reputation at O2 (Telefonica UK)

adaptive, (Dec 11, 2013)

A creative, energetic and self-motivated person with significant experience in both PR and marketing activity.

How Mastercard drives brand engagement

nickjohnson, (Nov 21, 2013)

MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading  payments...

General Mills got closer to their customers for better marketing

nickjohnson, (Nov 20, 2013)

General Mills is one of the world's largest food companies,  with some of the most recognisable brand names in America under their umbrella - from...

Internal Barriers: Fewer Silos = More Success

Conference Recording, (Nov 12, 2013)

Build Unique Customer Experiences

Conference Recording, (Nov 12, 2013)

Communications Strategy: Right Time Right Place

Conference Recording, (Nov 12, 2013)

How to integrate mobile into social media strategies Part 2: Capture your customers on the move

adaptive, (Oct 29, 2013)

Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.

Practitioner Interview: Kelli Carlson-Jagersma, Vice President Internal Collaboration, Wells Fargo

adaptive, (Oct 22, 2013)

Kelli Carlson-Jagersma leads Wells Fargo enterprise collaboration efforts and the group focused on educating teams on ways to utilize social media...

Nielsen’s ‘cross platform campaign rating system’ launches - attracts first big name customers

nickjohnson, (Oct 16, 2013)

We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...

Employee Advocates: A major source of sentiment that's often overlooked

adaptive, (Oct 15, 2013)

Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy