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adaptive, (Feb 10, 2014)
C-suite executives from some of the world’s biggest and most social brands, including L’Oreal, MetLife, Molson Coors and Dow Jones will gather in June to outline the future of corporate social media
nickjohnson, (Feb 5, 2014)
This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...
nickjohnson, (Jan 29, 2014)
Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...
adaptive, (Jan 29, 2014)
Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver
adaptive, (Jan 22, 2014)
B2C corporations have been developing their social media techniques for several years. 2014 is the year B2B also leverages social media platforms.
nickjohnson, (Jan 17, 2014)
Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and...
adaptive, (Jan 15, 2014)
Social media has shown all marketers that they now need to function over multiple channels in order to reach their target audiences, but how do corporations move to this multifaceted approach?
Liam Dowd, (Dec 18, 2013)
The million dollar tweet, the don'ts of social media and video ads on Facebook
Liam Dowd, (Dec 11, 2013)
Who owns social in your company? Take a look at the variety of different ways companies describe the role of the Social Media Director.
adaptive, (Dec 11, 2013)
A creative, energetic and self-motivated person with significant experience in both PR and marketing activity.
nickjohnson, (Nov 21, 2013)
MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading payments...
nickjohnson, (Nov 20, 2013)
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
adaptive, (Oct 29, 2013)
Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.
adaptive, (Oct 22, 2013)
Kelli Carlson-Jagersma leads Wells Fargo enterprise collaboration efforts and the group focused on educating teams on ways to utilize social media...
nickjohnson, (Oct 16, 2013)
We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...
adaptive, (Oct 15, 2013)
Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy