Brand Management

The Evolving Role Of The Chief Marketing Officer

Conference Recording, (May 13, 2014)

Turn Your Brand Into A Publishing Powerhouse

Conference Recording, (May 13, 2014)

For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in...

Marketers and Communicators: Don't Sweat It, You're Not Alone

Mark Kersteen, (May 9, 2014)

I thought that, for this week, I’d give you a peek behind my desk. It’s a nice desk. I think it’s made of pine. I have an interesting job. As a...

Best Practice Webinar: Train your team for social media customer service

adaptive, (May 7, 2014)

Learn how to empower your agents to deliver superior customer resolutions during a 40 minute webinar with Nissan, American Airlines and Conversocial

Video Social Media Marketing Part 2: Leveraging video content for maximum brand impact on social platforms

adaptive, (Apr 30, 2014)

Leverage, social impact and engagement – a great video may not go viral, but a bad one may leave a lasting mark.

The 'Command and Control' infrastructure of marketing is dead. What's the alternative?

nickjohnson, (Apr 29, 2014)

Mac Tillman is the Vice-President at Marketing at Big Heart Pet Brands. Previously a part of Del Monte Corporation, Big Heart Pet Brands came into...

How to Use Data to Deliver More Customer Value

Mark Kersteen, (Apr 29, 2014)

Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering...

The State of Data for Marketers

Mark Kersteen, (Apr 22, 2014)

Data is (even) more valuable than you think — It's gold. It's oil. It's the future. Data is a lot of things to a lot of people. But, if it isn't...

Publishing + Relations: Wells Fargo's new approach to PR

nickjohnson, (Apr 8, 2014)

Alan Elias is SVP of Corporate Communications at Wells Fargo. Alan contributed to the first Incite Summit:East in NYC last September, and will also...

Which departments should marketers collaborate with?

nickjohnson, (Mar 26, 2014)

Incite develops our products through constant research with, and feedback from, the marketing community. We like to share the fruits of that...

Internal Social Media Part 2: How to harness the available tools

adaptive, (Mar 19, 2014)

Internal social media may be where it’s at in 2014, but do you know how to harness it for your business?

Cross-departmental collaboration critical for 97% of marketers

nickjohnson, (Mar 12, 2014)

As part of the build up to the second annual Incite Summit:East, we asked senior marketing/communications executives about their priorities for...

Internal social media Part 1: What is it and why does it count?

adaptive, (Mar 12, 2014)

Corporations are rapidly adopting internal social solutions to streamline, manage, inspire and ignite. 2014 is the year of the internal social network

Your Social Roadmap

adaptive, (Mar 12, 2014)

Every business needs to look forward with its social media usage, but what does the future hold across these networks, and how can corporations leverage these changes?

How social media amplifies the power of word-of-mouth

adaptive, (Mar 5, 2014)

In traditional marketing word-of-mouth has been king, but does its power translate to social media channels?

Social data: Making sense of the numbers

Liam Dowd, (Feb 25, 2014)

There is so much social data you can spend hours analysing numbers that don’t actually matter to your business or products

Webinar recording: How to embed social media internally for continued long-term business success

Liam Dowd, (Feb 14, 2014)

A 45-minute discussion on how companies can leverage social internally so it manifests externally

VIDEO: Data-driven creativity - an oxymoron?

nickjohnson, (Feb 12, 2014)

In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...

The Wednesday Update including brand engagement, how to be a great social marketer, and is social media dead?

Liam Dowd, (Feb 12, 2014)

Brand engagement, how to be a great social marketer, and is social media dead?

Can Automated Social Create Real Brand Advocacy?

adaptive, (Feb 12, 2014)

With corporations expanding their use of social media, can automation be used to leverage their assets and deliver real brand advocacy?