Brand Management

Customer Centric Social Media Part 2: Personalisation and interaction

adaptive, (Jul 30, 2014)

Personalisation has been radically altered in the age of social media and businesses need to adapt

Customer Centric Social Media Part 1: From Products to People

adaptive, (Jul 23, 2014)

For corporations to succeed they need to make the move from a product-focused approach to one that is more customer-focused

What the Comcast Call Can Teach Us About Customer-Centricity

Mark Kersteen, (Jul 16, 2014)

You’ve likely already heard this soul-sucking conversation Ryan Block had with a very… Determined customer service representative at Comcast....

The Rise of the Social Business

adaptive, (Jul 15, 2014)

Every year, we reach out to the social media community in house at large corporations and take the temperature of social adoption and use around the world

Impact Measurement Part 3: Insight the boardroom can buy into

adaptive, (Jul 15, 2014)

Translate complex metrics and measurements into a language that the C-Suite can understand and create a business that understands social

Are Marketers Being Unsafe Data Hogs?

Mark Kersteen, (Jul 14, 2014)

Last week, we collaborated with over two-hundred marketers to find out how they planned to use their customer data. (If you’d like to join our...

Press Release: The future of corporate social media? Customer Centricity!

Anonymous, (Jul 9, 2014)

Vice-Presidents and Directors from the world’s biggest and most social brands will gather at an annual summit in September to outline the future of corporate social media

Commanding Social Media

adaptive, (Jul 9, 2014)

With an expanding social media landscape corporations need to build systems that enable them to effectively and efficiently manage their social media activity

Impact Measurement Part 2: Value-Driven Impact

adaptive, (Jul 9, 2014)

Generating a clear and transparent methodology for assessing social efforts against business goals is the key to positively influencing your business’ bottom line

Impact Measurement Part 1: Develop your own Social Health Index

adaptive, (Jul 2, 2014)

Creating the foundations of a successful social media strategy

Facebook Contagion

adaptive, (Jul 2, 2014)

Facebook’s emotional contagion experiment again highlights the need for corporations to pay close attention to how they manipulate personal data

What will business use social for in 2015?

Nick Johnson, (Jul 1, 2014)

The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed

What do social media teams do?

Nick Johnson, (Jun 24, 2014)

Initial findings from the new State of Corporate Social Media briefing

The Wednesday Update including failing to measure social media, Facebook fraud and what makes a good CMO?

Liam Dowd, (Jun 18, 2014)

Failing to measure social media, Facebook fraud and what makes a good CMO?

Enterprise Social Networking

adaptive, (Jun 18, 2014)

Using the principles that have made social media such a success within a corporate structure ensures business stay relevant and profitable

Social Brands: The Future of Marketing

adaptive, (Jun 18, 2014)

Social media should be at the heart of today’s marketing campaigns.

Impact Measurement: Refine Social Performance To Drive Better Results

Conference Recording, (Jun 17, 2014)

Hear from: Leah Gentry , Director, Content, Social & Design , Sprint Heather Oldani , Senior Director of Communications ,...

Internal Social: Engage employees, share expertise and trigger innovation

Conference Recording, (Jun 17, 2014)

Top-level insight from: Dan Lewis , Chief Communications Officer , Molson-Coors Nathan Bricklin , SVP Head of Wholesale Social...

Case Study: Protecting Your Social Brand - Safeguarding The Sochi Olympics

Conference Recording, (Jun 17, 2014)

Hear the experiences of NBC and Nextgate at the 2014 Sochi Olympics, as they heightened protection whilst driving engagement. Manage enterprise...

Trigger Brand-Engagement Through Targeted And Creative Content

Conference Recording, (Jun 17, 2014)

Hear from:  Jason Hill, Director, Global Media Strategy, GE Amir Zonozi, Chief Strategy Officer; SVP Social Media,...

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