Brand Management

The impact and integration that social media has had on corporations

adaptive, (Aug 20, 2014)

In the last of our series covering the results of this year’s State of Corporate Social Media report, we consider the impact that social media is having across the corporate landscape.

Social Mining Part 1: How Big Data is transforming customer insights

adaptive, (Aug 13, 2014)

Every corporation is gathering masses of data from its social media activities, but how should your organisation leverage this information?

Why PR teams must work better with others

nickjohnson, (Aug 12, 2014)

This November, Laura Kane is going to be speaking at Incite Summit: East about how Marketing, PR and Communications can work together to better...

How social media is now used in corporations

adaptive, (Aug 7, 2014)

How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix

How did the Weather Company become more data-driven?

Mark Kersteen, (Jul 30, 2014)

This November, Eric Hadley is going to find some time out of his role as the Senior Vice-President of Sales and Marketing for the Weather Company to...

Social Measurement: Have brands lost sight of what matters?

adaptive, (Jul 30, 2014)

Social media is coming into focus for many corporations. However, more work needs to be done.

Customer Centric Social Media Part 2: Personalisation and interaction

adaptive, (Jul 30, 2014)

Personalisation has been radically altered in the age of social media and businesses need to adapt

Customer Centric Social Media Part 1: From Products to People

adaptive, (Jul 23, 2014)

For corporations to succeed they need to make the move from a product-focused approach to one that is more customer-focused

What the Comcast Call Can Teach Us About Customer-Centricity

Mark Kersteen, (Jul 16, 2014)

You’ve likely already heard this soul-sucking conversation Ryan Block had with a very… Determined customer service representative at Comcast....

The Rise of the Social Business

adaptive, (Jul 15, 2014)

Every year, we reach out to the social media community in house at large corporations and take the temperature of social adoption and use around the world

Impact Measurement Part 3: Insight the boardroom can buy into

adaptive, (Jul 15, 2014)

Translate complex metrics and measurements into a language that the C-Suite can understand and create a business that understands social

Are Marketers Being Unsafe Data Hogs?

Mark Kersteen, (Jul 14, 2014)

Last week, we collaborated with over two-hundred marketers to find out how they planned to use their customer data. (If you’d like to join our...

Press Release: The future of corporate social media? Customer Centricity!

Anonymous, (Jul 9, 2014)

Vice-Presidents and Directors from the world’s biggest and most social brands will gather at an annual summit in September to outline the future of corporate social media

Commanding Social Media

adaptive, (Jul 9, 2014)

With an expanding social media landscape corporations need to build systems that enable them to effectively and efficiently manage their social media activity

Impact Measurement Part 2: Value-Driven Impact

adaptive, (Jul 9, 2014)

Generating a clear and transparent methodology for assessing social efforts against business goals is the key to positively influencing your business’ bottom line

Impact Measurement Part 1: Develop your own Social Health Index

adaptive, (Jul 2, 2014)

Creating the foundations of a successful social media strategy

Facebook Contagion

adaptive, (Jul 2, 2014)

Facebook’s emotional contagion experiment again highlights the need for corporations to pay close attention to how they manipulate personal data

What will business use social for in 2015?

Nick Johnson, (Jul 1, 2014)

The next set of data from the forthcoming State of Corporate Social Media briefing have been released and add weight to the argument that corporate adoption of social has slowed

What do social media teams do?

Nick Johnson, (Jun 24, 2014)

Initial findings from the new State of Corporate Social Media briefing

The Wednesday Update including failing to measure social media, Facebook fraud and what makes a good CMO?

Liam Dowd, (Jun 18, 2014)

Failing to measure social media, Facebook fraud and what makes a good CMO?

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