Brand Management

Sony, Barclaycard and WSJ on Managing Social Data

Liam Dowd, (Oct 7, 2014)

Learn how three multinational brands are managing and leveraging their social data

Measuring Twitter Engagement

adaptive, (Oct 1, 2014)

Twitter is fast becoming the channel of choice for marketing activities that convert into sales. Measuring its effectiveness is now possible with the first benchmark report.

How to spend your corporation’s social media marketing budget

David Howell, (Oct 1, 2014)

Choosing which social media networks should gain more of your corporation’s marketing spend is now of paramount importance to deliver high levels of engagement and loyalty.

The Wednesday Update including Facebook’s Atlas, social turn offs and engagement for more brand loyalty

Liam Dowd, (Oct 1, 2014)

Your one-stop-shop to the latest happenings in the world of corporate social media

Social Media Tactics Part 3: How to get people talking about your brand

adaptive, (Sep 24, 2014)

Social media can be used to make a brand brilliant, tell stories and build up a narrative that everyone wants to read

Condé Nast’s Data-Driven Entertainment

Mark Kersteen, (Sep 17, 2014)

It’s easy for a brand new company to take on a data-focused approach. At least, easier than one that’s been around for more than a century....

Get Your Organization to Deliver Great Digital Experiences

Mark Kersteen, (Sep 17, 2014)

It’s a story we’re seeing more and more. Established, successful companies reinventing their marketing and their business models to remain...

Matching customer experience expectations is getting harder, say marketers

nickjohnson, (Sep 17, 2014)

We’ve been conducting some surveys with your peers over the course of the last few weeks.  They’re still ongoing, but the preliminary results...

CMOs transform into CDOs

adaptive, (Sep 17, 2014)

To make the most of the social media landscape, CMOs need to change and adapt to ensure their corporations’ take full advantage of the social space.

Turning Social Data into Actionable Intelligence - 7 Top Tips

Liam Dowd, (Sep 16, 2014)

Making use of all that social data

Social Recruiting

adaptive, (Sep 3, 2014)

The use of social media networks to aid recruiting continues to expand, but how should corporations ensure they use these networks legally and ethically?

Social Security

adaptive, (Aug 27, 2014)

As cyber attacks continue to rise, how should your corporation ensure its use of social media networks is secure?

Big Data in Social Media Part 3: Defining the data for your corporation

adaptive, (Aug 27, 2014)

To get any value from Big Data corporations need to clearly define the information they need to leverage in order to deliver high levels of ROI

Big Data in Social Media: Social Mining Part 2: Finding insight

adaptive, (Aug 20, 2014)

Big Data offers endless streams of information. How your corporation locates actionable trends is key to leveraging these vast data stores

The impact and integration that social media has had on corporations

adaptive, (Aug 20, 2014)

In the last of our series covering the results of this year’s State of Corporate Social Media report, we consider the impact that social media is having across the corporate landscape.

Social Mining Part 1: How Big Data is transforming customer insights

adaptive, (Aug 13, 2014)

Every corporation is gathering masses of data from its social media activities, but how should your organisation leverage this information?

Why PR teams must work better with others

nickjohnson, (Aug 12, 2014)

This November, Laura Kane is going to be speaking at Incite Summit: East about how Marketing, PR and Communications can work together to better...

How social media is now used in corporations

adaptive, (Aug 7, 2014)

How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix

How did the Weather Company become more data-driven?

Mark Kersteen, (Jul 30, 2014)

This November, Eric Hadley is going to find some time out of his role as the Senior Vice-President of Sales and Marketing for the Weather Company to...

Social Measurement: Have brands lost sight of what matters?

adaptive, (Jul 30, 2014)

Social media is coming into focus for many corporations. However, more work needs to be done.