Brand Management

PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness

adaptive, (Jun 30, 2016)

●        Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR...

VIDEO: How to create a successful branded video content strategy

adaptive, (Jun 30, 2016)

●        Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but...

REBRANDING: Reinvigorate your message to reach and engage your audience

adaptive, (Jun 30, 2016)

●     Find the right message:How to reassess every aspect of your brand (your vision, value proposition, etc.) and make the...

STRATEGY: Develop a digital perspective across everything you do

adaptive, (Jun 30, 2016)

●        Remain relevant: To keep up with the pace of change takes more than top-down demands, you need a change...

TALENT: Organize, hire and train - transform your team into a modern digital marketing organization

adaptive, (Jun 30, 2016)

●        Adapt to stay competitive:Learn how Intuit modernized their marketing organization without compromising...

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

Intuit, Dell, and Tracx turn social data into actionable intelligence

Mark Kersteen, (Feb 17, 2016)

Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.

Facebook, TaylorMade, Nature’s Bakery, Intuit, and GroupOn share what’s next for their marketing in 2016

Mark Kersteen, (Feb 17, 2016)

We’re going to be getting a lot closer to the customer...

"A new era": Talking programmatic strategy with

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

Adidas's strategy for 2020: Personalization, relationships, and restructured data

Matt Pigott, (Jan 25, 2016)

Things are heating up in the realm of personalized marketing.

Social is becoming desiloed: What does that mean for you?

Matt Pigott, (Jan 20, 2016)

In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed some interesting developments.

CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

Mark Kersteen, (Jan 20, 2016)

At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and marketing strategies.

Spread a Collaborative, Data-First, and Test-Focused Mindset across Your Department

adaptive, (Dec 9, 2015)

Use Data Everywhere: Make customer information easy to access and parse, so that you make consulting it an easy habit to adopt. See Where Your...

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Thinking Small Restored the Relevance of an Iconic Brand

adaptive, (Dec 7, 2015)

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into...

Start the Presses: Go From Brand to Publisher to Win Over Customers Organically

adaptive, (Dec 4, 2015)

Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...

Your Customers Know the Value of their Data - So Deliver Marketing That's Worth It

adaptive, (Dec 4, 2015)

Why Should Customers Share Their Data? Personal information increasingly comes with the expectations of better value or personalization - make...

New Trends in Mobile Marketing

adaptive, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...