All Latest Articles

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 4, 2015)

Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.

Inside Pinterest

admin, (Mar 4, 2015)

With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.

The State of B2B Content Marketing

admin, (Mar 4, 2015)

Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?

Get Consumers to Care About Your Brand

Priya W., (Mar 2, 2015)

Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 25, 2015)

The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market.

How To Leverage Paid Social Ad Campaigns

admin, (Feb 25, 2015)

With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns?

Inside Twitter

admin, (Feb 25, 2015)

As one of the trinity of social media networks, Twitter has become an essential component in every corporation’s marketing armoury.

Condé Nast: Programmatic is "far from an exact science"

bsr, (Feb 22, 2015)

We're continuing our "Programmatic Pros" interview series this week with Rick Welch, the Programmatic Lead at Condé Nast.  Check out what he has...

Guest Blog: The Industrial Resolution - Introducing Conversocial Crowds

Anonymous, (Feb 20, 2015)

Businesses are constantly developing more innovative and meaningful ways to connect with their customers

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 18, 2015)

Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK.

Millennial Mind

David Howell, (Feb 18, 2015)

Understanding how the Millennial group of consumers engages with content is crucial to the long-term success of today’s marketing campaigns.

Socially Mobile: Does the Smartphone Rule Social Media?

admin, (Feb 18, 2015)

It can seem that social media consumption has moved totally to mobile devices. The truth is somewhat more complex.

"Everyone Should be Interested in Programmatic" - USA Today on successful programmatic advertising

bsr, (Feb 12, 2015)

Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising.  We recently spoke...

Inside Instagram

Mark Kersteen, (Feb 11, 2015)

With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full...

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 11, 2015)

YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity.

Twitter Happiness

admin, (Feb 11, 2015)

Every corporate marketer knows that emotion plays an essential role across the purchasing journey, with happy social media users being potentially the most lucrative groups to target.

Measuring Matters

David Howell, (Feb 11, 2015)

New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.Premium`

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 4, 2015)

The most trusted social media networks. Facebook dominates content sharing and why social media drives engagement.

The Future of Social Retail

admin, (Feb 4, 2015)

Retailing is increasingly a social event. Those retail brands that can understand how social media is impacting their businesses will be able to build sustainable social enterprises.

What Influences Social Buying?

admin, (Feb 4, 2015)

Understanding and then supporting customer expectations in an age dominated by social media is the key to long-term commercial success.