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Bandsintown debuted in 2007 as a service on Facebook alerting users, as the name implies, that there are bands in town that they may care about. Eight years down the road, the mobile-first app boasts tens of millions of active users and more than a quarter of a million artists using the service to reach fans.
Cheetah Mobile may be the largest mobile app developer that no on has heard of. At least that’s what the Beijing-based company’s VP of Global Marketing Aurelie Guerrieri says jokingly. While the parent company not may be a household name, some of its apps certainly are including Musical.ly and Clean Master. Guerrieri discusses in-app advertising, app ratings, and ad blockers with OMM's Robert Gray
Facebook launches a gaming platform and a teens-only app to help woo its most elusive demographic. Andrew Tolve reports.
Marketing Attribution: first in a three-part series
Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.
The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in this final installment, there are significant cultural and technological hurdles to clear before uptake becomes widespread.
The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.
The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in the first of two installments, there are significant cultural and technological hurdles to clear before uptake becomes widespread.
IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.
Pokémon GO has transcended mere app-hood into a global phenomenon that is as bizarre as it is irresistible. Andrew Tolve reports.
The third and final installment of our three-part series on content and the art of brand storytelling.
Plus…how Disney is knocking personalization out the park!
The second installment of our three-part series on content and the art of brand storytelling
Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.
While retailers use beacons to better communicate with customers, some other groups are looking at ways to use beacons and smartphones to help guide blind and visually impaired people around cities and on public transportation. Brendan McNally reports….
BlackBerry ditches its signature handset, as Google squares off against Microsoft in the mobile enterprise. Andrew Tolve reports.
The first installment of our three-part series on content and the art of brand storytelling
The first installment of our three-part series on customer service in a digital world
Part three in our three-part series on customer service in a digital world
The second part in our three part series investigating customer service in a digital world