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The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in the first of two installments, there are significant cultural and technological hurdles to clear before uptake becomes widespread.
IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.
Pokémon GO has transcended mere app-hood into a global phenomenon that is as bizarre as it is irresistible. Andrew Tolve reports.
The third and final installment of our three-part series on content and the art of brand storytelling.
Plus…how Disney is knocking personalization out the park!
The second installment of our three-part series on content and the art of brand storytelling
Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.
While retailers use beacons to better communicate with customers, some other groups are looking at ways to use beacons and smartphones to help guide blind and visually impaired people around cities and on public transportation. Brendan McNally reports….
BlackBerry ditches its signature handset, as Google squares off against Microsoft in the mobile enterprise. Andrew Tolve reports.
The first installment of our three-part series on content and the art of brand storytelling
The first installment of our three-part series on customer service in a digital world
Part three in our three-part series on customer service in a digital world
The second part in our three part series investigating customer service in a digital world
Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.
iBeacons have become key tools for proximity marketing, among the sharpest weapons that brick-and-mortar retailers have for developing digital engagement with customers. London's poshest shopping venue wants its iBeacons to engage visitors, without sniffing their data. Can it work? Brendan McNally finds investigates.
YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.
Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards
To get personalization right, consider what wine.com and Room & Board are doing
The proliferation of digital devices, improved Wi-Fi and streaming capabilities are bringing more live events, especially sports, to dedicated audiences on demand. And as Robert Gray reports, the PGA TOUR has teed up an impressive digital service for its most dedicated fans.
School’s out and summer travel season is underway. Mobile first app Hotel Tonight specializes in last-minute bookings.