All Latest Articles

Case studies from Toyota, Ariel and HSBC - along with a look at the power of negative reviews

Nick Johnson, (Sep 6, 2011)

Hi everyone, and welcome to your latest installment of our Tuesday Update.This week we’re covering stories about Toyota, HSBC and Ariel, along with an assessment of the power of negative reviews....

Hello world!

Nick Johnson, (Aug 30, 2011)

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!...

Corporate Social Media's death; IKEA's innovative new campaign; the power of social TV and more

Nick Johnson, (Aug 30, 2011)

Hi all, This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent additi...

IKEA's innovative new campaign is good - but doesn't go far enough

Nick Johnson, (Aug 30, 2011)

IKEA have recently launched their ‘Go Happy To Bed’ campaign - which focuses on an integration of Facebook Connect with YouTube. After a short introductory video, the campaign asks to connect ...

Topshop, Turkcell, Dunkin Donuts and the return of The Great Social Media Experiment

Nick Johnson, (Aug 23, 2011)

Hi everyone, We've got three great case studies for you this week, along with a news piece and an introduction to the second of our "Great Social Media Experiments". Case Studies Topshop and SCVNG...

Obama Joins Foursquare

Nick Johnson, (Aug 23, 2011)

A few weeks ago, popular location-based networking site Foursquare, announced they had reached the 10 million member plateau. Last week, President Barack Obama decided he too wanted to join the pa...

An introduction to our newest social media experiment

Nick Johnson, (Aug 23, 2011)

We at USM are obviously interested in the impact social media has on marketing strategies (it's why we've produced this). So we've recently kicked off a new experiment, to try to assess the value o...

Greenpeace’s Use of Social Media in Rainforest Campaigns

Nick Johnson, (Aug 11, 2011)

This is a special report from Rachel Stine - in collaboration with Ethical Corporation Only eight months into the year, Barbie has already accomplished an impressive number of personal and caree...

Seat and Universal case studies; What Google+ means for you; and the dawn of social media for customer service

Nick Johnson, (Jul 19, 2011)

Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...

Customer service through social media: the game has changed

Nick Johnson, (Jul 19, 2011)

The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...

Car-maker Seat try out social media - and get it all wrong

Nick Johnson, (Jul 19, 2011)

Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...

Gamification case studies; Foursquare for business analysis; Versace and Hershey's crisis management approach

Nick Johnson, (Jul 12, 2011)

Hi all,A lot to cover this week - so straight to it:5 case studies on how to use gamification at your company The buzzword of the year has been covered with practical case studies (just as we like ...

Nike's NBA campaign; the stupidity of (some) hotel chains and a surprise about integrated marketing

Nick Johnson, (Jun 14, 2011)

Hi all, Before we get to this week's articles, a request. We're currently putting together an in-depth, 60+ page report on social media impact measurement. As part of the report, we have put togeth...

Geico's Brostache campaign, social media measurement, Sony and Foursquare, and advertising on Twitter

Nick Johnson, (May 31, 2011)

Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...

Mercedes' Tweet Race; Twitter vs the UK Courts; the weaknesses of B2B social media and the true cost of social media engagement

Nick Johnson, (May 24, 2011)

Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...

B2B social media needs to stand up and be counted

Nick Johnson, (May 24, 2011)

There simply aren’t enough great examples of B2B Social Media out there. Having spent the past few months deep in the world of research speaking to just about every B2B company in the United Stat...

Facebook 'brand tagging', corporate suicide, customer service and geo-social networking

Nick Johnson, (May 17, 2011)

Hi everyone, Quite a 'geeky' Tuesday Update this week. We're focusing more on macro-trends than on corporate case studies this week. There are some really interesting pieces of analysis, surveys an...

Social media job titles make me want to vomit

Nick Johnson, (May 5, 2011)

Too many social media job titles make practitioners sound like children. Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based j...

Our second Corporate Social Media Summit has launched - with Kodak, Southwest, Coca Cola, Dell and a 95% approval rating..

Nick Johnson, (Feb 22, 2011)

Hi guys, Lots of posts today - but I reckon this is the one I'm most excited about. Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutel...

73% of companies plan on using social media for customer service by end of 2011 - and other stories...

Nick Johnson, (Feb 22, 2011)

Hi everyone, After a long (slightly longer than planned, actually) gestation, the first State of Corporate Social Media briefing is ready and waiting to be downloaded. If you've already requested a...

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