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A negative campaign has had some positive effects for a mobile social gaming platform maker, Seriously. The company’s mobile viral video is notable by warning people “not to download” the game and also for enlisting a network TV star alongside famous YouTube celebrities.
Google is expected to debut the new Google phone at its Oct. 4 event and may fuse its two operating systems, Android and Chrome, into one. Andrew Tolve reports.
Native social advertising is one of the fastest-growing mobile ad formats but are these campaigns scoring with consumers? Susan Kuchinskas reports…
Meat Pack, a trendy shoe store in Guatemala City uses a novel and audacious marketing strategy to “hijack” customers using short-term offers to lure consumers away from rival stores. Siegfried Mortkowitz reports
Mobile location services company Skyhook helps companies monitor locations, trigger events, and provide context for consumer behavior. David Barstow, VP of product for Skyhook discusses the company’s unique tracking technology with Open Mobile Media’s Robert Gray...
With Samsung's Galaxy Note 7 on fire (literally), all the iPhone 7 had to do was show up to the party. Andrew Tolve reports.
Just because you can't see something, doesn't mean it isn't there.
From Southwest Airlines to Spotify: how a little love goes a long way
The fastest growing companies start with a customer-centric attitude. Discover why keeping up is vital to win the hearts and minds of modern consumers
Consumers want mobile shopping. The retailer quandary: a good-enough mobile website; a serviceable app; or a huge investment in a native app. Susan Kuchinskas investigates.
Wilson Sporting Goods wants to help make virtually any football fans into National Football League quarterbacks. The company, which makes the pro football league’s official game ball, is launching on September 8th what it calls the first connected football.
Andrew Tolve reports on the SpaceX explosion that dealt Facebook's Internet.org a vital blow.
Read this, the last in our three-part 'marketing attribution’ series
Marketing Attribution: Second in our three-part series
Bandsintown debuted in 2007 as a service on Facebook alerting users, as the name implies, that there are bands in town that they may care about. Eight years down the road, the mobile-first app boasts tens of millions of active users and more than a quarter of a million artists using the service to reach fans.
Cheetah Mobile may be the largest mobile app developer that no on has heard of. At least that’s what the Beijing-based company’s VP of Global Marketing Aurelie Guerrieri says jokingly. While the parent company not may be a household name, some of its apps certainly are including Musical.ly and Clean Master. Guerrieri discusses in-app advertising, app ratings, and ad blockers with OMM's Robert Gray
Facebook launches a gaming platform and a teens-only app to help woo its most elusive demographic. Andrew Tolve reports.
Marketing Attribution: first in a three-part series
Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.
The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in this final installment, there are significant cultural and technological hurdles to clear before uptake becomes widespread.