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Get your colleagues and superiors onboard with social

adaptive, (Aug 29, 2012)

Getting buy-in from key internal stakeholders is a still a daily challenge. And now cost is increasing around social, there’s more pressure to show progress to your C-suite than ever. It is cr...

Q&A: Caterpillar

adaptive, (Aug 29, 2012)

For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With 2011 sales and revenues of $60.138 billion, Caterpillar i...

This week's Wednesday update includes Olympic brand winners, Middle East insights and gamification

adaptive, (Aug 22, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who won gold? [T]he Olympics was awash with brands jockeying for position and exposure, but which brands...

Social media and B2B communications

adaptive, (Aug 21, 2012)

Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...

This week's Wednesday update includes tesco's digital store, Pinterest users and top brands on Instagram

adaptive, (Aug 15, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who is using Pinterest? [W]ith more than 10 million users, Pinterest has proven itself to be not just an...

Working with social media within regulated industries

adaptive, (Aug 15, 2012)

Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...

This week's news update including conversion options for digital marketers, m-commerce and the real value of Facebook

adaptive, (Aug 8, 2012)

Hi all, Hope everyone is well? Your news update this week includes... Top 5 conversion opportunities for digital marketers [A] new infographic from Adobe gives a good insight into the oppor...

How b2b companies can build a truly social business

adaptive, (Aug 8, 2012)

It's no good just opening a Facebook page and writing a few tweets, today enterprises need to become 'social businesses' but what does this mean in the B2B context? Dave Howell reports [T]here i...

Social media has changed the face of customer service as we know it, for good

Anonymous, (Aug 8, 2012)

[T]he social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critic...

Measuring the Value of Social Media

adaptive, (Aug 8, 2012)

The metric of ROI is losing its weight within the social space and giving way to ROE or Return on Engagement. With the rise of social networks how does ROE apply to B2B enterprises?

Big Analytics: Social media tracking and analysis

adaptive, (Aug 7, 2012)

Social media tracking is evolving quickly with some platforms offering sophisticated analysis. How do enterprises in the B2B space gain insight into how effective their social media activity actual...

B2B vs B2C: the chase is on and the gap is closing

Anonymous, (Aug 1, 2012)

[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...

This week's Wednesday update including gay Oreos, Intel's musicals and the rise of mobile commerce

adaptive, (Aug 1, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Oreo sparks major comments campaign [T]here is nothing like a bit of controversy to get the social netwo...

This week's Wednesday update including targeted Twitter ads, corporate blogging and mobile search revenues

adaptive, (Jul 25, 2012)

Hi all, Hope everyone is well? Welcome to this week's news update… Facebook safer driving campaign from Volkswagen [I]n a bid to cut the number of road accidents caused by drivers using m...

This week's Wednesday update including Nike virtual shoe swap, Tesco share to earn, and digital marketing strategies

adaptive, (Jul 18, 2012)

This week, our news update covers social business models, measurement and metrics, and an innovative new campaign from Nike. read on!Hi all, Hope everyone is well? Plenty of activity across the ...

There’s an app for that

adaptive, (Jul 18, 2012)

[S]ocial media apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment and how, exactly, the...

AVG: A company with social media as a fundamental part of corporate strategy

adaptive, (Jul 18, 2012)

AVG recently won the #usmaward for embedding social media throughout their organisation. We asked Jill Hunley, the company's Vice-President of Global Social Media and Online Engagement, to talk to ...

Sage: A profile of best-in-class b2b social media marketing

adaptive, (Jul 18, 2012)

Sage recently won the #usmaward for best b2b social media marketing. We asked Greg Tirico, Senior Social Media Manager for the company, to talk to us about their approach. Sage provides business...

Understanding Big Data

adaptive, (Jul 18, 2012)

Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...

This week's Wednesday update including GM's return to Facebook, Grandma marketing and brands at Wimbledon

adaptive, (Jul 11, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is the Facebook honeymoon over? [F]or many brand owners the move to the Facebook Timeline page layout ha...

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