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Touchpoints Series 1: Social as your customer interface

adaptive, (Oct 16, 2012)

The Reactive Business: Social Media as the Customer Interface Social media powers big data and puts customer attitudes into the public domain, but finding out what customers are saying calls for ...

The #csmb2b wrap-up: best practice highlights

Nick Johnson, (Oct 11, 2012)

Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...

This week's news update including social contact centres, Google's Tag Manager and social Salesforce

adaptive, (Oct 10, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...

This week's news update including social media's biggest blunders, social shopping, and the growth of mobile retail.

adaptive, (Oct 3, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Less than 1% of online purchases are influenced by social media [T]his is the claim from a new report fr...

Crisis Response Part 2: Finding the right solution

adaptive, (Oct 3, 2012)

It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...

Crisis Response Part 1: Spotting the Problem

adaptive, (Oct 3, 2012)

The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more

Branding and the Social Business

adaptive, (Oct 2, 2012)

Northstar look closely at a number of markets to ensure their reports are timely and accurate. Whilst 60% of Northstar UK’s quantitative and qualitative research projects are international, multi...

This week's Wednesday update includes who is driving shopping traffic, the value of followers and the rise of faked reviews

adaptive, (Sep 26, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Bridging the gap [A] new infographic from Infosys is essential reading for all corporations that are try...

How do you get engagement right when using social for customer service?

adaptive, (Sep 26, 2012)

Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...

USM 2013 Event Calendar Launched: All the best practice and strategies you need for a successful 2013!

Nick Johnson, (Sep 25, 2012)

We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...

The three key marketing trends for 2013 - based on feedback from 100+ CMOs and senior execs

Nick Johnson, (Sep 18, 2012)

Over the summer, the team and I have been doing some fairly intensive primary research with CMOs and other senior executives working in marketing around the world. Happily, all of us (Harry, Em,...

Some useful things we saw online: Key articles on corporate social media

Nick Johnson, (Sep 17, 2012)

Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...

Drive corporate change with social media data

adaptive, (Sep 14, 2012)

Clever use of customer social data can inform brand strategy, trends, product development and future-proof an organisation. Here are the factors you need to consider… [I]n the report ‘Is Soc...

This week's Wednesday update including social commerce, new social engagement and the future of email

adaptive, (Sep 12, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… You can’t ignore social commerce [T]he rise of social commerce hasn’t been as smooth as some had pre...

The Power of Social Customer Service

adaptive, (Sep 12, 2012)

We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...

Practitioner Profile: Gemalto

adaptive, (Sep 12, 2012)

Gemalto is a leader in the development of security technology. Their expertise spans the entire process for creating digital security solutions that embed the trust of their clients and customers. ...

This week's Wednesday update including premium beer ads, interest targeting and curated content.

adaptive, (Sep 5, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Grolsch re-established brand credentials [T]he beer industry has gone through a transformation over the ...

The Art of Influence

adaptive, (Sep 5, 2012)

With B2B enterprises often operating within very narrow and specific sectors, social media can deliver influence that many businesses thought impossible says Dave Howell [O]ne of the key compone...

This week's Wednesday update including social shopping, email marketing and the dark side of social media

adaptive, (Aug 29, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Use email to promote your social networks [A] new infographic from Experian clearly shows that email is ...

The USM Q&A: The Julian Krinsky Group

adaptive, (Aug 29, 2012)

The Julian Krinsky Group Caleb Mezzy, Social Media Co-Ordinator, The Julian Krinsky Group The Julian Krinsky Group, operated by Julian Krinsky and Adrian Castelli, comprises several tightly int...

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