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This week's Wednesday update including customer segmentation, Pinterest conversions and the impact of SoLoMo

adaptive, (Oct 24, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Are fans engaging with your brand? [Y]our company may be happy with the number of Facebook fans its has,...

Accessible Consumers: Leverage the new opportunities of SoLoMo and other new marketing channels

adaptive, (Oct 24, 2012)

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...

Touchpoint Series 3: Are you ready for 1-to-1 customer communication?

adaptive, (Oct 17, 2012)

It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...

Touchpoints Series 2: How to use social data to be a better business

adaptive, (Oct 17, 2012)

Big data tells us more than we ever knew about customers: their attitudes, their preferences, their dislikes, their hopes and aspirations. But is that too much, when all we want to do is make a ...

This week's Wednesday update including interactive video ads, online ad spending and top social media campaigns

adaptive, (Oct 17, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How marketers are spending their ad budgets [N]ow in its 15th year, the 2013 Technology and Retailer Spe...

Touchpoints Series 1: Social as your customer interface

adaptive, (Oct 16, 2012)

The Reactive Business: Social Media as the Customer Interface Social media powers big data and puts customer attitudes into the public domain, but finding out what customers are saying calls for ...

The #csmb2b wrap-up: best practice highlights

Nick Johnson, (Oct 11, 2012)

Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...

This week's news update including social contact centres, Google's Tag Manager and social Salesforce

adaptive, (Oct 10, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...

This week's news update including social media's biggest blunders, social shopping, and the growth of mobile retail.

adaptive, (Oct 3, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Less than 1% of online purchases are influenced by social media [T]his is the claim from a new report fr...

Crisis Response Part 2: Finding the right solution

adaptive, (Oct 3, 2012)

It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...

Crisis Response Part 1: Spotting the Problem

adaptive, (Oct 3, 2012)

The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more

Branding and the Social Business

adaptive, (Oct 2, 2012)

Northstar look closely at a number of markets to ensure their reports are timely and accurate. Whilst 60% of Northstar UK’s quantitative and qualitative research projects are international, multi...

This week's Wednesday update includes who is driving shopping traffic, the value of followers and the rise of faked reviews

adaptive, (Sep 26, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Bridging the gap [A] new infographic from Infosys is essential reading for all corporations that are try...

How do you get engagement right when using social for customer service?

adaptive, (Sep 26, 2012)

Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...

USM 2013 Event Calendar Launched: All the best practice and strategies you need for a successful 2013!

Nick Johnson, (Sep 25, 2012)

We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...

The three key marketing trends for 2013 - based on feedback from 100+ CMOs and senior execs

Nick Johnson, (Sep 18, 2012)

Over the summer, the team and I have been doing some fairly intensive primary research with CMOs and other senior executives working in marketing around the world. Happily, all of us (Harry, Em,...

Some useful things we saw online: Key articles on corporate social media

Nick Johnson, (Sep 17, 2012)

Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...

Drive corporate change with social media data

adaptive, (Sep 14, 2012)

Clever use of customer social data can inform brand strategy, trends, product development and future-proof an organisation. Here are the factors you need to consider… [I]n the report ‘Is Soc...

This week's Wednesday update including social commerce, new social engagement and the future of email

adaptive, (Sep 12, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… You can’t ignore social commerce [T]he rise of social commerce hasn’t been as smooth as some had pre...

The Power of Social Customer Service

adaptive, (Sep 12, 2012)

We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...

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