All Latest Articles

Content is King Part 1: Carefully crafted content will build your brand

adaptive, (Jan 22, 2013)

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how

Wednesday Update: Facebook's Graph Search, Panera Bread's great social case study, and more

Nick Johnson, (Jan 16, 2013)

In this week's Wednesday Update, we take a look at Facebook's new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two

2012 in review, predictions for 2013 and the one massive trend you can't avoid

Nick Johnson, (Jan 16, 2013)

This week’s Wednesday Update looks back at 2012, forward to 2013 – and highlights the one massive, critical, huge trend you can’t avoid this year.

Why companies need to be prepared for online criticism [infographic]

Nick Johnson, (Jan 14, 2013)

An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.

An introduction to a key concept: The revolution in corporate-consumer relations

nickjohnson, (Jan 12, 2013)

This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

An introduction to a key concept: The Accessible Consumer

nickjohnson, (Jan 5, 2013)

This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...

Executive Insight: Nokia

adaptive, (Jan 5, 2013)

In an exclusive interview with Thomas Messett, Global Editor in Chief of Social Media at Nokia - we look at how the Finnish technology giant has leveraged social's opportunities for business...

Content Management: A new focus for CMOs

adaptive, (Jan 2, 2013)

As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.

An introduction to a Key Concept: Customer-Centricity

nickjohnson, (Jan 1, 2013)

This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

Affiliate Marketing: The renaissance of an old favourite

adaptive, (Nov 28, 2012)

As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...

This week's Wednesday update including personalised ice cream ads, second screen stats and how to handle criticism

adaptive, (Nov 21, 2012)

This week we cover increasing marketing personalisation, a How To on Foursquare, and some insight on how to ready yourself for social customer service. Hi all, Hope everyone is well? Plenty of a...

This week's news update including social intelligence, brands and Instagram with search versus social marketing

adaptive, (Nov 14, 2012)

This week's Wednesday Update covers Twitter engagement metrics, how Facebook recommendations should fit into your marketing mix, and a look at brand adoption of Instagram. Read on!Hi all, Ho...

Campaign Review: Coke Zero: Unlock the 007 in you

adaptive, (Nov 14, 2012)

In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...

This week's news update including B2B social media, content marketing, and real time Facebook analysis

adaptive, (Nov 7, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best Twitter brand profile designs [P]rojecting the right image across your business’ social media cha...

This week's Wednesday update including the impact of Pinterest, engagement for more sales, and Nestlé's mission control

adaptive, (Oct 31, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best creative Twitter campaigns [T]witter continues to be used in increasingly creative ways across a nu...

This week's Wednesday update including customer segmentation, Pinterest conversions and the impact of SoLoMo

adaptive, (Oct 24, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Are fans engaging with your brand? [Y]our company may be happy with the number of Facebook fans its has,...

Accessible Consumers: Leverage the new opportunities of SoLoMo and other new marketing channels

adaptive, (Oct 24, 2012)

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...

Touchpoint Series 3: Are you ready for 1-to-1 customer communication?

adaptive, (Oct 17, 2012)

It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...

Touchpoints Series 2: How to use social data to be a better business

adaptive, (Oct 17, 2012)

Big data tells us more than we ever knew about customers: their attitudes, their preferences, their dislikes, their hopes and aspirations. But is that too much, when all we want to do is make a ...

This week's Wednesday update including interactive video ads, online ad spending and top social media campaigns

adaptive, (Oct 17, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… How marketers are spending their ad budgets [N]ow in its 15th year, the 2013 Technology and Retailer Spe...

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