All Latest Articles

Brand Advocates: Part 1: How to recognise and find a brand’s advocates.

adaptive, (Feb 13, 2013)

Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?

Data Rich, Insight Poor Part 2: Metrics and Measurement

adaptive, (Feb 13, 2013)

In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.

Wednesday Update: Applebee's and social crisis response; social media and the Super Bowl; new startups

Nick Johnson, (Feb 6, 2013)

This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job

Data Rich, Insight Poor Part 1: Measure Your Engagement

adaptive, (Feb 5, 2013)

How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.

Social media for better customer insight: An interview with Katie Richman of espnW and the Global X Games

adaptive, (Feb 5, 2013)

An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games

Current uses of social media within large corporations: Steps beyond Marketing

Nick Johnson, (Feb 4, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy:

Corporate social media has moved conclusively beyond the marketing department [INFOGRAPHIC]

Nick Johnson, (Jan 31, 2013)

Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations

Content is King Part 2: Sweat the Small Stuff

adaptive, (Jan 30, 2013)

It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...

Organisational models of social media management: hub and spoke to embed social across business

Nick Johnson, (Jan 30, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at how large companies staff and organise social media.

Wednesday Update: User-generated content, big changes at Facebook and Foursquare, personalised user experience and more

Nick Johnson, (Jan 30, 2013)

This week's roundup of social media news from around the web features lessons on user-generated content; six key digital marketing trends for 2013 and new functionality for Facebook and Foursquare

Facebook vs LinkedIn: Analysis of corporate adoption rates of established social networks

Nick Johnson, (Jan 23, 2013)

In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.

Wednesday Update: Skittles' brave social persona, Bacardi on social in 2013 and the death of the social media director - again?

Nick Johnson, (Jan 23, 2013)

This week's roundup of news on corporate social media features a look at Skittles' use of Twitter, an interview with Bacardi's Head of Digital, another look at Facebook's new 'Graph Search' and more.

Executive Insight:

adaptive, (Jan 23, 2013)

The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at

Content is King Part 1: Carefully crafted content will build your brand

adaptive, (Jan 22, 2013)

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how

Wednesday Update: Facebook's Graph Search, Panera Bread's great social case study, and more

Nick Johnson, (Jan 16, 2013)

In this week's Wednesday Update, we take a look at Facebook's new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two

2012 in review, predictions for 2013 and the one massive trend you can't avoid

Nick Johnson, (Jan 16, 2013)

This week’s Wednesday Update looks back at 2012, forward to 2013 – and highlights the one massive, critical, huge trend you can’t avoid this year.

Why companies need to be prepared for online criticism [infographic]

Nick Johnson, (Jan 14, 2013)

An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.

An introduction to a key concept: The revolution in corporate-consumer relations

nickjohnson, (Jan 12, 2013)

This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

An introduction to a key concept: The Accessible Consumer

nickjohnson, (Jan 5, 2013)

This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...

Executive Insight: Nokia

adaptive, (Jan 5, 2013)

In an exclusive interview with Thomas Messett, Global Editor in Chief of Social Media at Nokia - we look at how the Finnish technology giant has leveraged social's opportunities for business...