All Latest Articles

Brand Advocates: Part 3: How to use brand advocates

adaptive, (Feb 27, 2013)

In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.

KLM does it again! How the airline are maintaining their lead at the front of the race for corporate social media excellence

adaptive, (Feb 20, 2013)

Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines

Blogger relations, social media guidelines and becoming a social business: Orange Group's Director of Social on his work

adaptive, (Feb 20, 2013)

The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.

Brand Advocates: Part 2: What is a brand advocate worth?

adaptive, (Feb 20, 2013)

In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.

Wednesday Update: HMV and Burger King crises; Topshop, Google and London Fashion Week - and missing influencers

Nick Johnson, (Feb 20, 2013)

A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!

How does your social media budget compare to your peers?

Nick Johnson, (Feb 13, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.

Brand Advocates: Part 1: How to recognise and find a brand’s advocates.

adaptive, (Feb 13, 2013)

Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?

Data Rich, Insight Poor Part 2: Metrics and Measurement

adaptive, (Feb 13, 2013)

In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.

Wednesday Update: Applebee's and social crisis response; social media and the Super Bowl; new startups

Nick Johnson, (Feb 6, 2013)

This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job

Data Rich, Insight Poor Part 1: Measure Your Engagement

adaptive, (Feb 5, 2013)

How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.

Social media for better customer insight: An interview with Katie Richman of espnW and the Global X Games

adaptive, (Feb 5, 2013)

An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games

Current uses of social media within large corporations: Steps beyond Marketing

Nick Johnson, (Feb 4, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy: http://usefulsocialmedia.com/StateofCSM/

Corporate social media has moved conclusively beyond the marketing department [INFOGRAPHIC]

Nick Johnson, (Jan 31, 2013)

Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations

Content is King Part 2: Sweat the Small Stuff

adaptive, (Jan 30, 2013)

It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...

Organisational models of social media management: hub and spoke to embed social across business

Nick Johnson, (Jan 30, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at how large companies staff and organise social media.

Wednesday Update: User-generated content, big changes at Facebook and Foursquare, personalised user experience and more

Nick Johnson, (Jan 30, 2013)

This week's roundup of social media news from around the web features lessons on user-generated content; six key digital marketing trends for 2013 and new functionality for Facebook and Foursquare

Facebook vs LinkedIn: Analysis of corporate adoption rates of established social networks

Nick Johnson, (Jan 23, 2013)

In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.

Wednesday Update: Skittles' brave social persona, Bacardi on social in 2013 and the death of the social media director - again?

Nick Johnson, (Jan 23, 2013)

This week's roundup of news on corporate social media features a look at Skittles' use of Twitter, an interview with Bacardi's Head of Digital, another look at Facebook's new 'Graph Search' and more.

Executive Insight: Ancestry.com

adaptive, (Jan 23, 2013)

The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.

Content is King Part 1: Carefully crafted content will build your brand

adaptive, (Jan 22, 2013)

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how

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