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In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.
Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines
The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.
In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.
A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!
In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.
Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?
In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.
This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job
How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.
An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games
In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy: http://usefulsocialmedia.com/StateofCSM/
Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations
It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...
In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at how large companies staff and organise social media.
This week's roundup of social media news from around the web features lessons on user-generated content; six key digital marketing trends for 2013 and new functionality for Facebook and Foursquare
In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.
This week's roundup of news on corporate social media features a look at Skittles' use of Twitter, an interview with Bacardi's Head of Digital, another look at Facebook's new 'Graph Search' and more.
The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.
The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how