All Latest Articles

Wednesday Update: New News Feed; Unilever leaving social; how to use Vine and more..

Nick Johnson, (Mar 6, 2013)

Welcome to another weekly update from the world of social media! This week we cover Vine, Unilever, Facebook's new news feed and the long tail of virality.

The Art of Visual Social Media Pt1: In the Eye of the Beholder

adaptive, (Mar 6, 2013)

With the rise of YouTube and more recently Pinterest, why has social media gone visual?

User-generated content is at the heart of Ford’s new year-long campaign for the new Fiesta

adaptive, (Mar 6, 2013)

A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business

How the new can help you

Nick Johnson, (Feb 28, 2013)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

Wednesday Update: The importance of the Community Manager; Corporate Facebook adoption rate analysis - and the death of the social media manager

Nick Johnson, (Feb 27, 2013)

The evolving role of the Community Manager, take a longer look at b2c Facebook adoption, and - in a potentially scary development - sound the death knell for the 'Social Media Manager'...

Executive Insight: IBM's Chief Technology Officer on organisational models of social media within large businesses

adaptive, (Feb 27, 2013)

For many organisations how they place the management of social media within their business’ hierarchy to gain the most benefit is a critical decision to get right.

Brand Advocates: Part 3: How to use brand advocates

adaptive, (Feb 27, 2013)

In the third in our series on brand advocacy, we look at how to leverage the brand advocates you've accrued for more influence, reach and consumer engagement.

KLM does it again! How the airline are maintaining their lead at the front of the race for corporate social media excellence

adaptive, (Feb 20, 2013)

Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines

Blogger relations, social media guidelines and becoming a social business: Orange Group's Director of Social on his work

adaptive, (Feb 20, 2013)

The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.

Brand Advocates: Part 2: What is a brand advocate worth?

adaptive, (Feb 20, 2013)

In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.

Wednesday Update: HMV and Burger King crises; Topshop, Google and London Fashion Week - and missing influencers

Nick Johnson, (Feb 20, 2013)

A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!

How does your social media budget compare to your peers?

Nick Johnson, (Feb 13, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.

Brand Advocates: Part 1: How to recognise and find a brand’s advocates.

adaptive, (Feb 13, 2013)

Personal recommendations have always carried promotional weight, and testimonials have always been a staple of marketing. How do businesses find these advocates - and ensure their public support?

Data Rich, Insight Poor Part 2: Metrics and Measurement

adaptive, (Feb 13, 2013)

In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.

Wednesday Update: Applebee's and social crisis response; social media and the Super Bowl; new startups

Nick Johnson, (Feb 6, 2013)

This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job

Data Rich, Insight Poor Part 1: Measure Your Engagement

adaptive, (Feb 5, 2013)

How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.

Social media for better customer insight: An interview with Katie Richman of espnW and the Global X Games

adaptive, (Feb 5, 2013)

An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games

Current uses of social media within large corporations: Steps beyond Marketing

Nick Johnson, (Feb 4, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy:

Corporate social media has moved conclusively beyond the marketing department [INFOGRAPHIC]

Nick Johnson, (Jan 31, 2013)

Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations

Content is King Part 2: Sweat the Small Stuff

adaptive, (Jan 30, 2013)

It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...