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In this week's review of the week's big corporate social media stories, we look at the cost of bad customer service, social media influencers and a lot more!
Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business...
Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...
Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best...
In this week's review of the week's big corporate social media stories, we look at picking the right platforms for your content, organisational changes wrought by social media's rise, and a lot more!
In this practitioner interview, we talk with Ford's "Global Digital and Multimedia Communications Manager", Scott Monty. We cover education, embedding, tools, management and more.
Dispiriting news this week, according to a new survey from Enliken. Quick word of warning - only 116 people were actually surveyed, but the answers...
Simon Nicholson, Social Media Manager at Honda Motor Europe shares how to map your social structure for 2013.
In this practitioner interview, we talk with Tom Carusona at ARAMARK on why content is king, the challenges for 2013 and what's next!
It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...
This week, we highlight three key stories from the world of corporate social media - a recent survey on consumer trust in branded content, Brian Solis on social business, and a look at social in India
Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?
In the last part of this series we look at how B2B organisations can find and nurture their brand advocates to deliver positive sentiment that can result in real-world sales.
in this week's roundup of corporate social media news, we look into Facebook's new targeting functionality, review the science of sharing, and look at how TV drives word of mouth
Content is as important to B2B social media as it is for B2C. The content you create is a powerful ally in creating a brand story that appeals to your stakeholders and identifies new markets.
With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network
This week, we review the reaction to Facebook's new redesign, take a closer look at Pinterest's analytics, and look at Microsoft's view of Likes, and Subway's social currency
What are the core differences between B2B and B2C social media and see how they can be leveraged for success?
An interview with Liz Brown Bullock, Director of Social Media at Dell. We discuss how the company train other teams on social media best practice, how social is embedded at their company - and more.
As social media continues to sweep across every department with a corporation’s structure, what will businesses look like in the future, as they transform themselves into social corporations?