All Latest Articles

Wells Fargo on big data, customer-centricity and multi-channel communications

nickjohnson, (May 5, 2013)

In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...

The Social Sales Funnel

adaptive, (May 2, 2013)

Businesses that can place social media effectively within their sales funnels will reap the rewards of customer loyalty

Wednesday Update including: how brands need to start engaging on Twitter, who are the core users of social media, and how brands are not using Pinterest.

Nick Johnson, (May 1, 2013)

In this week's review of the week's big corporate social media stories, we look at the different social media channels you should be using!

PRESS RELEASE: FedEx, Netflix, DirecTV, T-Mobile, UPS and MasterCard among the 200+ leaders meeting this October to discuss social media for customer service.

adaptive, (May 1, 2013)

Leading companies will outline how customer service professionals can leverage social media to deliver business goals at the upcoming Social Media for Customer Service Summit NYC this October 22-23rd.

The Power of Like: Users don’t visit Facebook to do their shopping. Or do they?

adaptive, (May 1, 2013)

Post IPO Facebook now has to confront the cold light of commerce as it tries to moneties its vast user base

Wednesday Update including: why Pinterest is beating Facebook, how obsessed UK consumers are with social media and how to build a social media command centre.

Nick Johnson, (Apr 24, 2013)

In this week's review of the week's big corporate social media stories, we look at commanding your social media, Pinterest and much more!

The Power of Like Part Two: Finding the value in Facebook expenditure

adaptive, (Apr 24, 2013)

A tangible return on investment is an essential part of any marketing campaign – can Facebook measure up?

Brand Advocates: Part 4: Advocacy Evolves

adaptive, (Apr 23, 2013)

In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.

Exclusive Q&A with Scott Gulbransen at H&R Block on embedding social, corporate structure and ROI

adaptive, (Apr 23, 2013)

In this practitioner interview, we talk with H&R Blocks Director of Social Business Strategy, Scott Gulbransen.

The Great Wall of Social Media

adaptive, (Apr 23, 2013)

As one of the largest potential markets on the planet, China is irresistible for corporations. However, when social media is considered, the rules of engagement are very different.

Big data, small impact: Refuting the assertion that big data is the Next Big Thing

nickjohnson, (Apr 18, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Communicators want Marketers. Marketers don’t care

nickjohnson, (Apr 17, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Wednesday Update including: how Twitter can be used to leverage brand awareness, what kind of customer services does your business provide and where should social media responsibility reside in a corporate structure?

Nick Johnson, (Apr 17, 2013)

In this week's review of the week's big corporate social media stories, we look at customer service, going mobile and social media ownership.

Customer centricity has never been more alive

nickjohnson, (Apr 16, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Who are your customers?

adaptive, (Apr 16, 2013)

Understanding the profile of your corporation’s customers is vital ensure social media touch points are leveraged for maximum advantage.

The Power of Like: Analysing the value of Facebook marketing

adaptive, (Apr 16, 2013)

Facebook may be one of the leading social media platforms today, but it is still seen as a dark horse when it comes to marketing success.

The biggest impacts on Marketing and Communications roles in 2013

nickjohnson, (Apr 15, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

New internal models for Marketing and Communications: Customer-centricity, internal and external convergence

nickjohnson, (Apr 14, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Communications Needs Marketing More Than Marketing Needs Them

nickjohnson, (Apr 13, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Should Marketing and Communications merge?

nickjohnson, (Apr 12, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

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