All Latest Articles

The Wednesday Update including: more personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

Nick Johnson, (Jul 10, 2013)

More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

They know where you live

adaptive, (Jul 10, 2013)

With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks

Feed customer insight back into business Part 3: The value of sentiment

adaptive, (Jul 10, 2013)

Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.

Unmetric Guest Blog:The 11 Most Liked Brand Posts on Facebook

Anonymous, (Jul 4, 2013)

What’s behind the psychology of a Like, and why aren’t there any scientific studies telling social media managers what process a person goes through as they hit the Like button?

Why do your customers Like your brand?

adaptive, (Jul 2, 2013)

Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.

The Wednesday Update: The rise of social TV, choosing the right social channel and the importance of personalised content

Nick Johnson, (Jul 2, 2013)

The rise of social TV, choosing the right social channel and the importance of personalised content

Chobani's CCO on why allowing your customer to drive your business will boost your bottom line

nickjohnson, (Jun 26, 2013)

Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...

Gamification Revisited

Liam Dowd, (Jun 26, 2013)

Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?

How to use customer feedback to improve your business. Part 2: Manage and analyse raw data to gain value

adaptive, (Jun 26, 2013)

Raw data is about as useful as a chocolate teapot so here’s how to manage it effectively for powerful business results.

Pfizer on influencer engagement, driving advocacy and the future of communications

nickjohnson, (Jun 25, 2013)

Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...

Chief Marketing and Communications Officers gather in New York [PRESS RELEASE]

adaptive, (Jun 21, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more

Wednesday Update: only 15% of consumers trust brand posts, call to action word choice is critical and how social tools improve teamwork

Nick Johnson, (Jun 19, 2013)

The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.

Pinterest: The Art of Visual Marketing

adaptive, (Jun 19, 2013)

Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.

How to use customer feedback to improve your business. Part 1

adaptive, (Jun 19, 2013)

Data is key to vital business improvements and making sure customers remain loyal and happy.

The CMO of Restaurant.com on personalization, social media and multi-channel marketing best practice

nickjohnson, (Jun 17, 2013)

In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...

Chief Marketing and Communications Officers gather in New York in September to discuss customer-centricity, multi-channel marketing and the future of marketing and communications departments [PRESS RELEASE]

nickjohnson, (Jun 14, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...

Marc Speichert on how he has evolved L'Oreal's marketing focus

nickjohnson, (Jun 14, 2013)

Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...

The Wednesday Update

Nick Johnson, (Jun 11, 2013)

Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.

How to empower your advocates

adaptive, (Jun 11, 2013)

Individuals now have the power to influence how a brand is perceived in the market place. Cultivating your advocates is a vital part of brand development and longevity.

The state of content marketing

adaptive, (Jun 11, 2013)

Is content still king in a marketing environment that is dominated by social media?

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