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More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.
With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks
Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.
What’s behind the psychology of a Like, and why aren’t there any scientific studies telling social media managers what process a person goes through as they hit the Like button?
Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.
The rise of social TV, choosing the right social channel and the importance of personalised content
Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...
Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?
Raw data is about as useful as a chocolate teapot so here’s how to manage it effectively for powerful business results.
Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more
The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.
Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
Data is key to vital business improvements and making sure customers remain loyal and happy.
In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...
Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...
Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.
Individuals now have the power to influence how a brand is perceived in the market place. Cultivating your advocates is a vital part of brand development and longevity.
Is content still king in a marketing environment that is dominated by social media?