All Latest Articles

Wednesday Update including: UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

Nick Johnson, (Jul 31, 2013)

UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

TV and Twitter a match made in heaven?

adaptive, (Jul 31, 2013)

Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.

How to develop a brand voice using social media Part 2: Have a brand voice? Tell everyone in your company.

adaptive, (Jul 31, 2013)

Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value

Do you really need to have a big data strategy?

nickjohnson, (Jul 24, 2013)

Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...

Fortune 500 social media adoption rates grow. Slowly.

nickjohnson, (Jul 24, 2013)

The Center for Marketing research over at UMass Dartmouth have just released the next in their series of influential Fortune 500 Social Media...

A collection of some of the best Royal Baby ads from big brands

nickjohnson, (Jul 24, 2013)

Apparently, the Duchess of Cambridge had a baby this week.   Many brands have taken advantage, by attempting to link their products to the enormous...

Wednesday Update including: massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?

Nick Johnson, (Jul 24, 2013)

Massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?

The Seven Factors of Social Business Strategy

adaptive, (Jul 24, 2013)

A new eBook from Altimeter Research offers clearly defined social media strategies that all corporations can learn from.

How to develop a brand voice. Part 1: Use your brand voice to engage your customers across the world

adaptive, (Jul 24, 2013)

Interact with your customers and stay on brand by using these tips and techniques to reach your audience, no matter where they are on planet Earth.

Wednesday Update: The rise of multi-channel, brand Vine mistakes, increases in marketing budgets and more

nickjohnson, (Jul 17, 2013)

More evidence that multi-channel marketing is becoming the norm in the age of the accessible consumer We at Incite have long banged the drum for a...

Nora Denzel on leading Intuit’s “Big Data for the Little Guy”

nickjohnson, (Jul 17, 2013)

In the run up to the Incite Summit East, we  interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora...

The Wednesday Update including: colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.

Nick Johnson, (Jul 17, 2013)

Colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.

What is your social currency?

adaptive, (Jul 17, 2013)

The rise of F-commerce has been meteoric. The value of social media to corporations is still being defined, but all businesses now have social currency they can exploit.

Don’t ignore Google+

adaptive, (Jul 17, 2013)

As a latecomer to the social media party, Google+ has had some catching up to do. However, new research suggests corporations should be paying close attention to how their customers are using the plus

The Wednesday Update including: more personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

Nick Johnson, (Jul 10, 2013)

More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

They know where you live

adaptive, (Jul 10, 2013)

With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks

Feed customer insight back into business Part 3: The value of sentiment

adaptive, (Jul 10, 2013)

Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.

Unmetric Guest Blog:The 11 Most Liked Brand Posts on Facebook

Anonymous, (Jul 4, 2013)

What’s behind the psychology of a Like, and why aren’t there any scientific studies telling social media managers what process a person goes through as they hit the Like button?

Why do your customers Like your brand?

adaptive, (Jul 2, 2013)

Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.

The Wednesday Update: The rise of social TV, choosing the right social channel and the importance of personalised content

Nick Johnson, (Jul 2, 2013)

The rise of social TV, choosing the right social channel and the importance of personalised content

Pages