All Latest Articles

Use the voice of the customer to streamline your customer experience

David Howell, (Oct 7, 2015)

Customer data needs to become the foundation for your customer service.

GE Creative Director Andy Goldberg on 'Fallonventions' and going beyond native advertising

Mark Kersteen, (Oct 6, 2015)

The award-winning marketer shares his approach.

The first question you need to answer about consumer data

David Howell, (Oct 5, 2015)

Why should consumers want you to have their data?

This is what marketers are sick of hearing about:

Mark Kersteen, (Oct 2, 2015)

We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?

5 brands that are reinventing retail

Matt Pigott, (Sep 30, 2015)

Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience

Will ad blockers spark a brand journalism revolution?

Matt Pigott, (Sep 29, 2015)

HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.

The winners and top trends from e-Commerce Paris 2015

Nelsy Rodriguez, (Sep 28, 2015)

Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.

The biggest disruptions of 2016, predicted by marketers

Mark Kersteen, (Sep 25, 2015)

The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year

5 steps to building an emotional connection with your customers

David Howell, (Sep 24, 2015)

Authenticity and personalization are key for connecting with modern customers

Pinterest and Nordstrom team up to imagine the future of shopping

Matt Pigott, (Sep 23, 2015)

Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.

Secure brand affinity through customer service

David Howell, (Sep 22, 2015)

Customers associate good brands with good service, so you can guess what they associate with bad service...

The digital generation, part 5: How to (really) market to Millennials

Matt Pigott, (Sep 18, 2015)

Why is it harder to get Millennials' attention?

National Geographic inspires wanderlust with its latest UGC campaign

Tamsin Oxford, (Sep 17, 2015)

Nat Geo harnessed the passion of amateur photographers for some stunning results

Why you need to align your marketing touchpoints

Matt Pigott, (Sep 16, 2015)

New research from Deloitte, Accenture, Bitkom and the CMO Council shows just how crucial a consistent customer experience has become.

Get a 360° view of your customer to build a 1-1 relationship

David Howell, (Sep 15, 2015)

You need a detailed understanding of each customer to deliver high levels of customer service to all.

Webrooming? Showrooming? They aren't a threat, they're an opportunity

Mark Kersteen, (Sep 11, 2015)

'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.

The digital generation, part 4: The quest for authenticity

Matt Pigott, (Sep 10, 2015)

The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...

5 ways to make your "boring" product interesting again through marketing

Nick Rojas, (Sep 10, 2015)

It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.

The right infrastructure for seamless support

David Howell, (Sep 4, 2015)

In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical

The digital generation, part 3: AT&T's @SummerBreak is the greatest trick a brand can pull

Matt Pigott, (Sep 2, 2015)

AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner