All Latest Articles

Put Your Customers to the Test on Social

Stephanie Faris, (Mar 31, 2015)

3 examples of how brands are running their ideas by their audience first to find out whether they'll be a hit or a flop.

#McDStories, or: How Not Run a Twitter Campaign

adaptive, (Mar 30, 2015)

Lessons learned from every Social Media Manager's worst nightmare.

A Healthy Following: What Brands Can Learn from a Social Media Fitness Sensation

adaptive, (Mar 30, 2015)

Lessons learned from a key example of great social media success.

Activision on Social Media: Relevance is Key

adaptive, (Mar 25, 2015)

In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.

The Theory of (Programmatic) Everything

Alexander Cherry, (Mar 25, 2015)

What best characterizes media transactions in 2015: fragmentation or convergence?

Apple Watch: Is It Right for Your Brand?

Matt Pigott, (Mar 23, 2015)

Knee-jerk reactions to early consumer euphoria and jumping on the bandwagon may prove unprofitable in the long run. In our previous post  about...

Don't Mistake Branding For Your Brand

Tori Atkinson, (Mar 20, 2015)

Many businesses are now under the false impression that a ‘quick and dirty’ logo design is all you need to build a brand

Social Customer Service, Part 3: Getting Personal with Whole Foods

adaptive, (Mar 19, 2015)

Putting on the super social media cape and engaging with customers is all in a day’s Whole Foods work

Inside YouTube

adaptive, (Mar 19, 2015)

As video continues as the most shared type of content across social media channels, YouTube should be at the heart of all corporate marketing.

Build Your Brand Over Social: Inside Maersk, Part 2

Priya W., (Mar 18, 2015)

Social media success tips from the most unlikely of B2B companies.

Infographic: The State of Social Customer Service

Anonymous, (Mar 18, 2015)

A new guest blog from Conversocial

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 18, 2015)

Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials.

How Big Brands Are Killing It With Influencer Marketing

Tamar Weinberg, (Mar 18, 2015)

Say goodbye to traditional advertising. Today, brands are getting access to audiences in new and innovative ways. One of the most powerful ways to...

Apple Watch: Why Marketers Must Take Note

Matt Pigott, (Mar 17, 2015)

Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an...

Premium is Dead. And Programmatic Killed It.

Alexander Cherry, (Mar 13, 2015)

There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...

Social Customer Service, Part 2: How Spotify Drives Rich Engagement

adaptive, (Mar 12, 2015)

Spotify drives rich engagement with their dynamic social customer service strategy.

How to Recover After a Data Breach

Stephanie Faris, (Mar 12, 2015)

There are few moments when a company is more vulnerable than after their customers' data has been hacked. It’s almost impossible to escape the media

How Different Age Groups Behave Across Social

Jessica Walrack, (Mar 11, 2015)

Social media is evolving, and each generation is now engaging with it differently.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 11, 2015)

Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.

Inside Facebook

adaptive, (Mar 11, 2015)

As the leader of the pack, Facebook continues to define the social media space.