All Latest Articles

Inside LinkedIn

David Howell, (Apr 15, 2015)

LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of, does this signal a shift in how LinkedIn positions itself in the social space?

Social Customer Service, Part 5: Three Boxes to Tick

Tamsin Oxford, (Apr 14, 2015)

Here are the three main takeaways from our ongoing series on social customer service.Premium`

When Brands Get Anti-Social

Matt Pigott, (Apr 14, 2015)

Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.

Speaker Interview: Jennifer Dominiquini on Developing a Customer-Centric Social Media Strategy

Tamsin Oxford, (Apr 9, 2015)

The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`

Advocacy: It's Not Just for Big Brands

Stacy Lambert, (Apr 9, 2015)

With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.

Storytelling in Marketing: An Art, Proven by Science

Jessica Walrack, (Apr 8, 2015)

Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?

10 Reasons Programmatic is Changing the World

Brynn Smith-Raska, (Apr 8, 2015)

Everywhere we look, there it is: bold pronouncements that programmatic is completely upending the world of advertising. It's changing how we view ads as consumers and how we buy and sell inventory as advertisers. It's morphing the relationship between agencies and brands and forcing rapid acquisition of new tech capabilities. In a nutshell, it's a game changer.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 8, 2015)

Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK?

Inside Google Plus

David Howell, (Apr 8, 2015)

The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future?Premium`

L'Oreal's Strategy for Social Listening Success

Priya W., (Apr 7, 2015)

Listening to their customers has become key to L'Oreal's innovation strategy.

The Strange New Age of the Social Media Publicity Stunt

Matt Pigott, (Apr 6, 2015)

Brands collaborate more than ever to build buzz online, but does it always pay off?

How to Build your Agile Marketing Dream Team

Stephanie Faris, (Apr 2, 2015)

Agile marketing involves hiring teams that can launch campaigns, test for results, and quickly adjust based on those results

Five Misconceptions About Instagram Marketing

Tess Pajaron, (Apr 1, 2015)

While Instagram is a very visual, buzzy, and unique social channel, there are more things you can do for your business on this platform than you might have assumed.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 1, 2015)

Facebook likes top social actions. Why brands are choosing Instagram over Facebook, and the future of digital ad spending.

Put Your Customers to the Test on Social

Stephanie Faris, (Mar 31, 2015)

3 examples of how brands are running their ideas by their audience first to find out whether they'll be a hit or a flop.

#McDStories, or: How Not Run a Twitter Campaign

adaptive, (Mar 30, 2015)

Lessons learned from every Social Media Manager's worst nightmare.

A Healthy Following: What Brands Can Learn from a Social Media Fitness Sensation

adaptive, (Mar 30, 2015)

Lessons learned from a key example of great social media success.

Activision on Social Media: Relevance is Key

adaptive, (Mar 25, 2015)

In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.

The Theory of (Programmatic) Everything

Alexander Cherry, (Mar 25, 2015)

What best characterizes media transactions in 2015: fragmentation or convergence?

Apple Watch: Is It Right for Your Brand?

Matt Pigott, (Mar 23, 2015)

Knee-jerk reactions to early consumer euphoria and jumping on the bandwagon may prove unprofitable in the long run. In our previous post  about...