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Business opportunity is often found by easing friction, and that has been the case in solving one of the longest-running problems plaguing drivers, finding a parking place. But as Kati Rubinyi discovered, helping people park can create a different kind of friction where the rubber meets the road.
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Handsets are here to stay asserts Claude Zellweger, associate vice president for advanced product, for HTC. But whither wearables? Zellweger discusses design, the migration to the wrist, and the opportunities on new platforms.
As we learned in last week’s article, science makes a strong case for storytelling’s ability to capture attention, create connections, and engage.
We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video
Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.
LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space?
Here are the three main takeaways from our ongoing series on social customer service.Premium`
Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.
The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`
With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.
Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?
Everywhere we look, there it is: bold pronouncements that programmatic is completely upending the world of advertising. It's changing how we view ads as consumers and how we buy and sell inventory as advertisers. It's morphing the relationship between agencies and brands and forcing rapid acquisition of new tech capabilities. In a nutshell, it's a game changer.
Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK?
The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future?Premium`
Listening to their customers has become key to L'Oreal's innovation strategy.
Brands collaborate more than ever to build buzz online, but does it always pay off?
Agile marketing involves hiring teams that can launch campaigns, test for results, and quickly adjust based on those results
While Instagram is a very visual, buzzy, and unique social channel, there are more things you can do for your business on this platform than you might have assumed.
Facebook likes top social actions. Why brands are choosing Instagram over Facebook, and the future of digital ad spending.