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14 of the Best Takeaways from CSM NY 2015: 10-14

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 5-10

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 1-4

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

Press Release: The Inaugural Corporate Social Media Awards 2015 Winners Announced

Anonymous, (Jun 16, 2015)

Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards

The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

Matt Pigott, (Jun 12, 2015)

If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.

How To Use The New Incite Group website

Liam Dowd, (Jun 11, 2015)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

The Year in Marketing In Numbers [Infographic]

Mark Kersteen, (Jun 10, 2015)

Check out summation of all things marketing in this handy infographic!

The Incite Group Social Media Update

David Howell, (Jun 10, 2015)

YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.

How Better Measurement Will Change Marketing

Mark Kersteen, (Jun 10, 2015)

There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.

Video Content: You Have 5 Seconds to Connect

Stacy Lambert, (Jun 10, 2015)

At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.

Social Brand Identity, Part 1: Build a Presence, One Post at a Time

Tamsin Oxford, (Jun 10, 2015)

Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.

The Future of the Brand/Agency Relationship

Mark Kersteen, (Jun 10, 2015)

We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

Being Lazy on Social Can Tank Your Brand Image

Catherine Mitchell, (Jun 9, 2015)

Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.

96% of Marketers Say A Mobile Strategy is Essential

Mark Kersteen, (Jun 9, 2015)

What’s the deal with mobile, anyway? We all know it’s where everything is heading, yet most of us aren’t doing nearly enough to take advantage of it. We asked our audience to give us the scoop. Here’s what they had to say:

Millennials are Abandoning Banks: Revolutionising Finance for the New Mobile Focused Generation

adaptive, (Jun 9, 2015)

Open Mobile Media today officially launch the Mobile Banking & Payments Summit USA (Oct 5 & 6 New Yorker Hotel). Executives from Wells Fargo, HSBC, Amex and more converge to discuss the advantages of becoming a mobile focused business and explore techniques driving consumer engagement and adoption.

Threadflip: Using Mobile to Unlock Value In Consumers’ Closets

adaptive, (Jun 8, 2015)

The so-called “recommerce” business is blossoming. Women, in particular, are emptying their closets and making some bucks or creating credits by trading in their old clothes. A number of companies have sprouted to help make the process as painless as possible, providing boxes to ship goods, offering to photograph the items, and even writing up listings for a nominal fee.

Mobile Digest: Google and PayPal set to enter mobile payments market

adaptive, (Jun 8, 2015)

Google releases a slew of new offerings at its annual I/O developers conference, as PayPal sets its sights on the mobile payments space. Andrew Tolve reports.

Shazam: Connecting Consumers with more than Music

adaptive, (Jun 7, 2015)

Daniel Danker, CPO, Shazam discusses how the company is moving beyond music. The mobile content discovery app has moved into TV and retail. Shazam CPO Daniel Danker talks about Shazam’s expansion into new areas and onto new platforms.

Hello There

Nick Johnson, (Jun 5, 2015)

The new Incite Group is designed to help you give customers the experience they demand

Vevo: Viva La Video Evolution Revolution

adaptive, (Jun 3, 2015)

Don’t call it a comeback, music videos have been here for years. But the format has certainly seen a revival in the online world some 20 years after MTV (which stands for Music Television for those who’ve forgotten) phased out the videos that launched the upstart cable network for reality TV.

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