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HSBC, Cisco, Activision, eBay, Dell, Amtrak gather in NYC in November for the USA’s premier marketing conference

Nick Johnson, (Jul 25, 2015)

The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing

Visual Content: Picking the Right Platform

Matt Pigott, (Jul 24, 2015)

In part two of our series on the importance of visual content, we look at how to pick the best platform for your goals.

Why Visual Content Matters

Matt Pigott, (Jul 23, 2015)

Branded content is exploding. The next stage? Becoming more visually appealing. The first part of our series on visual content.

VenueNext: Enhancing Live Event Experiences

adaptive, (Jul 20, 2015)

VenueNext has scored big bucks from venture capital after a successful season helping fans of the NFL’s San Francisco 49ers acclimate to home games at the team’s new state of the art Levi’s Stadium. The company’s app aims to enhance live event experiences by assisting with everything from transferring tickets to finding a parking place to knowing which bathrooms and beer stands have the shortest l

Mobile Digest: Microsoft guts Nokia operation, slashes jobs and declares handset division worthless

adaptive, (Jul 20, 2015)

Tech companies take big strides toward making all devices “Wi-Fi Aware”, as Microsoft throws up its hands with its mobile handset business. Andrew Tolve reports.

mHealth Apps for Psychological Fitness

adaptive, (Jul 20, 2015)

The consumer mobile market is quickly being saturated with devices and applications to boost physical fitness and health. But as Siegfried Mortkowitz reports, solutions are now being developed to promote mental health as well.

Open Mobile Media and Western Union Presents P2P Payments on the Verge of War

adaptive, (Jul 13, 2015)

Peer-to-peer payments companies have been springing up all over for the last few years and major tech players, such as Facebook and Snapchat, now offer P2P services within their apps, this will be one of the key topics addressed at the Mobile Banking & Payments Summit (New Yorker Hotel, Oct 5-6).

Banking On Mobile

adaptive, (Jul 6, 2015)

The traditional banking model has evolved over the past two decades, but now the rate of change is moving even faster. Fewer people are visiting banks in person and talking to a teller. Most consumers now use online and mobile to check balances, send money, or even pay with checks.

Are Americans Ready to Jump on the Bandwagon?

adaptive, (Jul 6, 2015)

Taking taxis is a way of life in New York City, but are “always in a hurry” New Yorkers ready to share cabs to save time and a few bucks? Hans Klis lives in the Big Apple and has the download on whether on-demand carpooling can make it there…

Mobile Digest: Apple reimagines iTunes for mobile era with launch of Apple Music

adaptive, (Jul 6, 2015)

Google's image-recognition technology makes an unacceptable gaffe, as Apple takes its new music streaming service live with a free three-month trial. Andrew Tolve reports.

Social Brand Identity, Part 2: From Voice to Identity

Tamsin Oxford, (Jun 26, 2015)

In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.

The Digital Generation, Part 2: The Privacy Question

Matt Pigott, (Jun 26, 2015)

In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.

Against Humanizing Your Brand

Nick Johnson, (Jun 24, 2015)

“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”

Power has Changed Hands

Nick Johnson, (Jun 23, 2015)

In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing

M&T Joins Wells Fargo, Barclays and Amex at the Mobile Banking and Payments Summit 2015

adaptive, (Jun 22, 2015)

Open Mobile Media today announced that Carolyn Criscitiello, Head of Innovation at M&T Bank, will join the 25 + innovators, disruptors and leaders that will present the key trends in mobile finance at the Mobile Banking & Payments Summit (New Yorker Hotel, Oct 5-6).

John Hancock Signs Up Customers in Data for Discounts Program

adaptive, (Jun 22, 2015)

Connectivity has been transforming the way we live for more than a decade, with technology transforming traditional economic sectors such as auto insurance. And as Siegfried Mortkowitz reports, health insurance is now getting a tech-based upgrade as well.

The Bakery's Recipe for Digital-Era Success

adaptive, (Jun 22, 2015)

The transformation to a digital world is moving full steam ahead and even well established brands and companies are rapidly transforming their business strategies to ensure they are going mobile enough to meet their customers where they are; and that is on their phones, tablets, wearables or other mobile devices.

Mobile Digest: Samsung security breach could impact 600 million users

adaptive, (Jun 22, 2015)

Apple unveils a new Apple Watch operating system and music streaming platform at its Worldwide Developers Conference, as researchers highlight a gaping security flaw in Samsung smartphone keyboards. Andrew Tolve reports.

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit

The Incite Group News Roundup

David Howell, (Jun 19, 2015)

Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon