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If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.
Data literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.
Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.
"These quants need to watch Pixar’s 'Inside Out.'"
Marketing is changing—fast
It's not easy, but it's crucial.
Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.
Basic education for children is still an elusive goal for many developing nations, but as Siegfried Mortkowitz reports, XPRIZE has enticed a number of entries to find a mobile solution to help share knowledge and bridge this learning gap.
Sprig promises to deliver delicious meals and an experience that not only creates repeat customers, but also generates new ones through word of mouth.
Everyone talks about the weather and now someone is trying to make more accurate, personalized weather forecasts. The Sunshine app recently launched in the US and crowdsources weather data to offer localized, “smart” predictions. Co-founder/CEO Katerina Stroponiati discussed the company’s outlook with OMM’s Robert Gray.
AT&T and Apple finally roll out Wi-Fi calling, as Twitter debuts a new curation tool aimed at drawing casual or new users to its social media platform. Andrew Tolve reports.
There’s no shortage of excellent marketing being done by brands big and small.
UGC continues to impress brands with its effectiveness.
Customer data needs to become the foundation for your customer service.
The award-winning marketer shares his approach.
Why should consumers want you to have their data?
We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?
Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience
HSBC, AT&T, Red Bull, and Cisco make the case for putting quality content first.
Our European correspondent Nelsy Rodriguez shares her experience at Europe's biggest e-commerce show.