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M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.
As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.
Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.
Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event
When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing
When Will Mobile Apps Be Smarter than Us?
Challenges and Opportunities in the Move to Mobile-First
BlackBerry takes its great white hope — the Priv — live, JP Morgan Chase debuts yet another mobile payment system, as Google plans world domination with its cardboard VR headset. Andrew Tolve reports.
Many consumer startups are now designed for the mobile world, with their consumer-facing apps designed for the small screen formats that fit into your pocket or purse. But older tech companies that launched on the web debuted on larger desktop computers with different, and oftentimes greater, functionality.
Money is moving through messaging apps, letting consumers send each other money and pay for goods or services. Susan Kuchinskas examines whether money via message is a disruptor for banks or a simply a new channel.
Communicating value to consumers is an on-going action that all brands need to be fully engaged with.
Use data gathered across touchpoints to better understand your customers' needs.
An interview with Ramkumar Ravichandran
Pandora plunges, Google’s new parent company Alphabet soars, as YouTube rolls out a new ad-free subscription service. Andrew Tolve reports.
While mobile first companies are becoming more commonplace in our smartphone world, legacy Web 1.0 companies and those created before the “iOSphere” and Android apps offered the promise of instant access to consumers have been forced to adapt and change to a mobile marketplace. These older companies were conceived and designed for a desktop web-world.
Packing and preparing boxes and large envelopes have long presented a tricky proposition for many people, whether it’s logistics or materials. That’s what the folks at Shyp have seized upon as their business opportunity.
Insights from American Express, Southwest, and Symantec from #CSMCS
Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS
Tech startup Tinsel looks to shine by creating wearables that marry function with fashion-forward form. Founder/CEO Aniyia Williams, who’s just entering her third decade, discusses the challenges of bootstrapping her business and tells OMM’s Robert Gray how she is utilizing her female fashion sense and tech skills to create personal tech products that won’t crimp a woman’s style.
Your audience is more diverse than ever, take care to make marketing that's still relevant.