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How to reach distracted audiences in a multi-channel, digital world was top-of-mind during the Brand Marketing and Social Media Summit that took place in New York on October 24 and 25, 2018.
FCBI, the company behind leading business intelligence brands including Ethical Corporation, Incite Group and Insurance Nexus has launched a brand-new community dedicated to smart cities and urban development; IMPACT>CITIES.
For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?
Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.
Digital distribution has obviously been a game changer for sports content providers as well as advertisers and one company that’s at the center of sports marketing is Wasserman.
Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.
A new app aims to make healthcare and hospital visits less painful, applying lessons learned by removing friction for patients and their visitors as well as employees in the same fashion that’s been done for fans at professional sporting events.
When designers solve customer needs, everyone wins. Susan Kuchinskas reports on day two of the Open Mobile Summit in San Francisco.
Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.
Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.
Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.
Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.
Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.
Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.
A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.
Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.
Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.
Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.
From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.
Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.